Senior Product Marketing Manager

Responsibilities

• Build product messaging for the Americas across value propositions, positioning, message houses, use cases, and feature descriptions, in partnership with Product and R&D.
• Define hero workflows that unify the Plaud experience across device, software, and AI, and translate them into user stories, demo narratives, and core messaging.
• Translate hardware and AI capabilities into clear user value, turning specs into benefit-led messaging with accurate proof points.
• Adapt global messaging for Americas audiences, channels, and competitive context.
• Partner with Creative to deliver launch-ready assets, including product and landing pages, PDP and Amazon content, comparison charts, onboarding copy, feature explainers, blogs, videos, and campaign copy.
• Lead go-to-market storytelling and execution for device launches and major product releases, including launch briefs, messaging kits, FAQs, and rollout plans.
• Translate global product launch strategies into strong regional go-to-market work.
• Enable Sales, Marketing, Support, and regional/global teams with product training, enablement decks, and internal briefs.
• Use user feedback and competitive insight to refine positioning, differentiation, and messaging quality.

Requirements

• 7+ years in product marketing or equivalent, preferably in consumer electronics, AI, or productivity tech.
• Strong content creation, with experience writing product messaging, feature descriptions, use cases, and marketing copy, including hardware details.
• Strong execution, able to ship high-quality assets quickly across multiple work streams.
• Excellent written and verbal communication in English.
• Entrepreneurial mindset with the ability to take work from 0 to 1.
• Ability to turn ambiguity into clear ideas.
• Worked closely with global and regional teams to bring highly cross-functional work to life.
• Data-informed mindset that balances analytical and creative thinking.
• Skilled with AI tools to improve efficiency and content quality.
• Proficiency in go-to-market and product marketing frameworks, including positioning and message house development.
• Storytelling and structured writing with attention to clarity, hierarchy, and audience fit.
• Analytical mindset that synthesizes product data, user insights, and competitive intelligence into messaging improvements.