Unknown Company

Senior Product Marketing Manager

northern, ky • Posted 3 weeks ago
Onsite Full Time Product & Brand Marketing

  • Own product positioning and go-to-market strategy for AI and big data products
  • Define ideal customer profiles and tailor messaging to investor segments
  • Partner with Product, Revenue, and Insights teams to influence roadmap decisions
  • Lead competitive intelligence across traditional data providers and emerging AI platforms
  • Collaborate on pricing and packaging across data, software, and AI products
  • Develop and scale sales enablement and marketing assets
  • Establish and track GTM success metrics, including adoption, pipeline impact, and win rates
  • Shape how YipitData’s alternative data platform, Investor Portal, data feeds, and AI-powered agents and MCPs are understood, launched, and sold to public investors

Requirements

  • 5+ years of experience in product marketing or a related role, ideally working on B2B, data, or AI-driven products
  • Strong ability to translate complex, technical capabilities into compelling narratives
  • Interest in or experience with AI and data products
  • Comfort operating in fast-moving, ambiguous environments
  • Experience working closely with product teams and influencing decisions early
  • Ability to operate both strategically and tactically, with ownership over outcomes end-to-end
  • Strong written and verbal communication skills
  • Candidates must not currently or in the future require visa sponsorship

Core Competencies

Demonstrates expertise in product positioning and go-to-market strategy for AI and big data products, with a strong focus on developing compelling narratives and collaborating with cross-functional teams to drive product success.

Highest-signal resume keywords

  • Product Marketing
  • Go-To-Market Strategy
  • AI and Data Products
  • Competitive Intelligence
  • Sales Enablement

ATS Optimization Keywords

Hard Skills

  • Product Positioning
  • Customer Profiling
  • Messaging Development
  • GTM Success Metrics
  • Pricing Strategy

Soft Skills

  • Strong Communication Skills
  • Strategic Thinking
  • Tactical Execution
  • Collaboration

Industry Keywords

  • B2B
  • Alternative Data
  • Market Analysis
  • Data Feeds

Tools & Technologies

  • Data Platforms
  • Investor Portal
  • AI-Powered Agents

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Senior Product Marketing Manager in northern at Unknown Company

This position is listed as full time and onsite.

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