Senior Product Marketing Manager

• Lead the go-to-market strategy and execution for our Corporate Legal portfolio, with a focus on CoCounsel and AI-driven solutions
• Own and lead go-to-market strategy for key Corp Legal products (including CoCounsel), from positioning through launch and ongoing growth
• Develop clear, differentiated messaging and value propositions, especially around AI capabilities
• Lead major product launches and cross-portfolio initiatives, aligning Product, Sales, Demand Gen, and Comms
• Conduct deep competitive and market analysis—including emerging AI players—to inform positioning and strategy
• Serve as the voice of the customer, synthesizing insights into actionable GTM strategies
• Lead sales enablement strategy, including core narratives, objection handling, and competitive positioning
• Drive pipeline and growth impact through lifecycle marketing and GTM optimization
• Develop executive-level messaging and support analyst relations, PR, and high-visibility external engagements
• Mentor and influence other PMMs and cross-functional stakeholders; act as a thought leader in product marketing excellence

Requirements

• 5+ years of product marketing or related experience, with demonstrated progression in scope and impact
• Bachelor’s degree in Marketing, Business, Communications, or related field required
• MBA, JD, or other advanced degree strongly preferred
• Strong experience in B2B enterprise software, ideally in AI, SaaS, or legal tech
• Proven track record of leading go-to-market strategy for complex or category-defining products
• Deep understanding of AI/GenAI positioning, content-driven products, or knowledge-based platforms preferred
• Experience influencing product strategy and senior stakeholders (Director+ / VP level)
• Strong expertise in competitive positioning and market differentiation, particularly in fast-moving markets
• Demonstrated ability to drive measurable business impact (pipeline, adoption, revenue)
• Exceptional communication and storytelling skills, including experience creating executive-level content
• Ability to operate in highly cross-functional environments, influencing without authority
• Experience mentoring or leading other marketers is a plus.

Core Competencies

Demonstrates expertise in leading go-to-market strategies for AI-driven solutions and B2B enterprise software, with a strong focus on competitive positioning and market differentiation. Proven ability to synthesize customer insights into actionable strategies while driving measurable business impact.

Highest-signal resume keywords

• Go-To-Market Strategy
• B2B Enterprise Software
• AI/GenAI Positioning
• Competitive Positioning
• Executive-Level Communication

ATS Optimization Keywords

Hard Skills

• Product Marketing
• Market Analysis
• Sales Enablement
• Lifecycle Marketing
• Messaging Development

Soft Skills

• Influencing Without Authority
• Mentoring
• Storytelling

Certifications & Qualifications

• Bachelor’s Degree in Marketing
• MBA
• JD

Industry Keywords

• SaaS
• Legal Tech
• AI Solutions
• Content-Driven Products
• Knowledge-Based Platforms