Senior Product Marketing Manager – Enterprise SaaS

• develop and execute go-to-market strategies for product and feature launches, including segmentation, messaging, enablement, and campaign support
• Manage end-to-end product launches, including internal alignment, readiness planning, and post-launch performance tracking
• Create and maintain positioning frameworks, value propositions, and persona-based messaging for products and solutions
• Conduct and synthesize market research, client insights, and competitive intelligence to inform product strategy and roadmap
• Partner with sales enablement teams to develop training materials, talk tracks, battle cards, and objection-handling resources
• Collaborate with marketing teams to align campaigns, content, and thought leadership with product messaging and target client segments
• Coordinate cross-functional stakeholders across product, sales, and marketing to align priorities and execute strategic initiatives
• Manage competing priorities and translate strategic objectives into actionable plans
• Define and track key product marketing metrics, including content utilization, sales engagement, pipeline impact, and win/loss insights
• Analyze performance data to assess effectiveness and continuously improve go-to-market execution.

Requirements

• Relevant degree in Marketing, Business, Healthcare Administration, or a related field preferred; MBA or other relevant advanced degree preferred
• 5 or more years of relevant experience required
• Experience in product marketing within enterprise SaaS environments, including data, analytics platforms, and AI-driven solutions required
• Experience developing and executing go-to-market strategies that drive measurable business results
• Foundational understanding of enterprise sales cycles and complex buying processes
• Strong analytical skills with the ability to use data to drive decision-making
• Strong storytelling, positioning, messaging, and communication skills with the ability to influence senior leaders and client stakeholders.
• Ability to collaborate effectively across cross-functional teams, influence without authority, and manage multiple priorities in a fast-paced environment
• Ability to think strategically and creatively in a fast-paced, collaborative environment
• Healthcare industry experience preferred.
• Willingness to travel.

Core Competencies

Demonstrates expertise in developing and executing go-to-market strategies, managing product launches, and synthesizing market research to inform product strategy. Strong analytical and communication skills are essential for influencing stakeholders and driving measurable business results.

Highest-signal resume keywords

• Go-To-Market Strategy Development
• Product Marketing in Enterprise SaaS
• Market Research and Competitive Intelligence
• Cross-Functional Collaboration
• Analytical Skills

ATS Optimization Keywords

Hard Skills

• Product Launch Management
• Positioning Frameworks
• Value Proposition Development
• Performance Metrics Tracking
• Data Analysis

Soft Skills

• Storytelling
• Influencing Skills
• Strategic Thinking
• Creative Problem Solving
• Collaboration

Certifications & Qualifications

• Relevant Degree in Marketing or Business
• MBA or Advanced Degree Preferred

Industry Keywords

• Enterprise SaaS
• Healthcare Industry Experience
• Data Analytics Platforms
• AI-Driven Solutions
• Sales Enablement