Responsibilities
- Drive the product vision, strategy, and roadmap for vertical-specific search ad solutions, optimizing performance for key industries such as e-commerce, travel, entertainment and automobile
- Enhance Catalog Ads Optimization by improving the efficiency and relevance of product-based search ads, ensuring seamless user experience and advertiser ROI
- Develop vertical-focused ad formats and auction dynamics to maximize engagement and conversion rates
- Collaborate with engineers, data scientists, product marketing managers, and sales teams to ensure smooth product development and go-to-market execution
- Define success metrics, conduct A/B tests, and analyze performance data to drive continuous product improvement
- Partner with commercial teams to expand top advertiser adoption and enhance sales enablement strategies
Minimum Qualifications
- 2+ years of experience in online advertising or search engines in a product management function
- Deep understanding of and experience in digital advertising
- Fast learner with a good sense of judgment and original thinking
- Excellent documentation, presentation, communication, organizational, and analytical skills, particularly implemented in a cross-functional and global role
- Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese-speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross-cultural collaboration and market expansion
Job Information
- Base salary range: $185,600 - $396,000 annually (adjusted per qualifications, skills, location)
- Potential eligibility for discretionary bonuses/incentives and restricted stock units
- Benefits: medical, dental, and vision insurance; 401(k) savings plan with company match; paid parental leave; short-term and long-term disability coverage; life insurance; wellbeing benefits; 10 paid holidays per year; 10 paid sick days per year; 17 days of paid personal time (prorated upon hire with increasing accruals)
- Reasonable accommodations are provided for candidates with disabilities, pregnancy, sincerely held religious beliefs or other protected characteristics
- Qualified applicants with arrest or conviction records are considered in accordance with all applicable laws
Senior Product Manager, Search Ads (Mandarin Speaker) in new york at Unknown Company
This position is listed as full time and onsite.