Senior Product Manager

Title: Senior Product Manager – Marketing Technology (MarTech) (Contract)

Pay Rate: $70 - $90

Duration: 4–5 Month Assignment

Hours: Full-Time

Start Date: TBD

Location: San Francisco, CA (Hybrid – 2–3 days onsite per week)

SummaryProduct Manage

rWe are seeking a Senior Product Manager – Marketing Technology (MarTech) to lead the strategy, development, and optimization of a modern marketing technology ecosystem. In this role, you will partner closely with Engineering, Growth Marketing, Data Science, and Product teams to build scalable platforms that power customer acquisition, engagement, and lifecycle marketing initiatives

.
The ideal candidate has experience managing marketing technology products, driving cross-functional roadmaps, and leveraging data to improve campaign performance. This individual is equally comfortable defining product strategy, collaborating with engineering teams, and translating business needs into technical solutions that support marketing at scal

What You'll

• Do Define and execute the long-term product roadmap for marketing technology platforms and internal marketing to
• ols Partner with Engineering to prioritize features, define technical requirements, and deliver scalable solutions using Agile methodolog
• ies
• Collaborate with Growth Marketing to improve campaign execution across email, SMS, push notifications, direct mail, landing pages, and other customer engagement chann
• els
• Develop and optimize marketing technology capabilities that support customer acquisition, retention, and lifecycle marketing initiati
• ves
• Analyze product performance and campaign effectiveness using SQL, analytics platforms, and experimentation framewo
• rks
• Lead A/B testing, multivariate testing, and data-driven optimization efforts to improve conversion rates and customer engagem
• ent
• Support the development of marketing automation capabilities and customer journey orchestrat
• ion
• Partner with stakeholders across Marketing, Engineering, Data Science, Sales, and Operations to prioritize enhancements and deliver business va
• lue
• Evaluate and recommend new marketing technologies, automation platforms, and AI-driven capabilit
• ies
• Incorporate machine learning insights and predictive signals into customer engagement strategies where appropri
• ate
• Conduct product reviews, communicate roadmap progress, and provide executive-level updates to leaders
• hip
• Manage stakeholder requests while balancing short-term priorities with long-term product strat
• egy

What You Bring

• ring Bachelor's degree in Computer Science, Engineering, STEM, or a related field (or equivalent experie
• nce 4+ years of product management experience, preferably supporting marketing technology platforms or internal business sys
• tems
• Experience building or managing marketing technology solutions supporting email, SMS, push notifications, landing pages, marketing automation, or customer engagement platf
• orms
• Strong understanding of digital marketing concepts, customer lifecycle management, and campaign measure
• ment
• Experience working with marketing automation platforms such as Salesforce, Adobe, Braze, Iterable, Segment, or similar technolo
• gies
• Experience analyzing data using SQL and business intelligence tools such as Tableau, Mixpanel, or comparable analytics platf
• orms
• Familiarity with experimentation methodologies including A/B testing, attribution modeling, hypothesis testing, and statistical anal
• ysis
• Experience working with modern data platforms such as Snowflake, BigQuery, Databricks, or similar warehouse technolo
• gies
• Knowledge of ETL processes and data pipel
• ines
• Experience using Agile project management tools such as Jira or A
• sana
• Strong communication skills with the ability to collaborate across technical and non-technical t
• eams
• Proven ability to lead cross-functional initiatives from strategy through execu
• tion

Bonus Points If You

• Have Experience incorporating AI or machine learning into marketing technology plat
• forms
• Have Experience building customer journey orchestration or personalization capabil
• ities
• Have Experience supporting high-volume marketing communications at enterprise
• scale
• Have Experience optimizing customer acquisition costs and marketing effic
• iency
• Have Experience working in healthcare, consumer technology, SaaS, or subscription-based busin
• esses

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

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