Senior Product Manager

Overview

Impact
We are looking for a Senior Product Manager to lead our Traffic: AEO, SEO, SEM, ASO & Guest Experience. This role owns the front door of the platform. The role defines how our same-day delivery ecosystem is discovered, indexed, and cited across the digital landscape. You will bridge the gap between traditional and paid search (Google, Bing, Yahoo, Meta), app ecosystems (Apple, Google Play), and the emerging latent space of generative AI (OpenAI, Perplexity, Gemini). Your goal is to ensure that whenever a user expresses a high-intent need, our platform is the definitive recommendation.

What You’ll Need to Be Successful

Core Responsibilities

• AEO (Answer Engine Optimization) & Semantic Authority: Lead the AEO and semantic authority strategy by making our catalog and real-time inventory highly crawlable, structured, and understandable to LLMs, while increasing brand citation share, discoverability, and competitive visibility so our platform becomes the default recommendation for urgent same-day needs.
• LLM Crawlability & Indexing: Own the technical strategy to ensure our structured data (Schema.org, JSON-LD) is optimized for LLM crawlers. Ensure AI models accurately interpret the nuances of our catalog (e.g., distinguishing between 360/subscription-eligible items and standard inventory).
• AI Search Data Strategy: Build scalable metadata, taxonomy, and inventory frameworks that make products and local offerings discoverable, trustworthy, and recommendable across AI-powered search ecosystems.
• High-Dimensional Discovery: Lead adoption of embeddings, semantic indexing, and vector retrieval so the catalog understands conversational intent and maps abstract needs to relevant real-time products (e.g., mapping "I forgot my anniversary" to flowers/gifts available in 60 minutes).
• Competitive Understanding: Identify information gaps in the market where competitors fail to provide real-time data, and position our platform to fill those gaps as the default recommendation for urgent, same-day needs.
• Brand Citation, Discoverability, & SOV: Proactively monitor and influence how foundational models reference our brand and perceive our reliability. Develop roadmaps to maximize visibility in AI-generated responses and citation blocks.
• Modernized Technical SEO & Content Strategy: Drive modern SEO and content growth via scaling technical excellence, local search visibility, and intent-driven content to improve discoverability and organic growth.
• Enterprise Organic Growth Strategy: Lead enterprise-level organic search strategy, including intent-based keyword research, competitive and gap analysis, content prioritization, information architecture direction, and ongoing performance optimization.
• Next-Gen Technical SEO: Own the technical health of the web platform with Engineering, prioritizing Core Web Vitals, site architecture, crawlability, and rendering strategies for both traditional crawlers and AI-powered search.
• Intent-Based Content & Discovery: Collaborate cross-functionally with Marketing, Creative, and Merchandising on keyword strategy and content development to improve product discovery and storytelling across PDPs, category and landing pages. Ensure the web presence serves as a strong feeder for Google Search and AI training sets.
• Local SEO at Scale: Optimize the visibility of thousands of hyper-local store pages, ensuring that "near me" intent is captured instantly across all search engines.
• Ungated Guest Marketplace Experience: Own the end-to-end guest experience across the marketplace, creating a seamless browse, cart, and checkout journey that minimizes unnecessary identity capture while maximizing conversion, revenue, and long-term customer value.
• Frictionless Guest Commerce: Optimize browsing, shopping, and checkout flows so users can purchase quickly without early account creation barriers.
• Acquisition & Conversion Growth: Improve conversion from paid, SEO, and AI traffic while reducing funnel drop-off and unlocking incremental guest revenue.
• Progressive Identity Strategy: Introduce sign-up, account creation, and membership prompts at the right moments without disrupting purchase intent.
• Guest-to-Member Lifecycle: Build seamless pathways that convert guest buyers into repeat customers and long-term members.
• Cross-Functional Execution: Partner with Engineering, Paid Media, Marketing, UXR and Design to drive continuous improvements through testing and insights.
• Performance Media (SEM) & Paid Discovery: Partner with Marketing to improve how paid and organic demand flows into the platform by strengthening product feed performance and building intent-aligned landing experiences.
• Feed-Driven Growth: Partner with Marketing to optimize linking & product feeds for Google Shopping and Social Commerce.
• Landing Page Relevance: Create strategies to link to and architect dynamic landing pages that align with user intent, improving Quality Score and paid traffic conversion.
• SEM/AEO Synergy: Use search term data from traditional SEM to inform the AEO roadmap and identify what users are asking for that AI isn’t citing.
• App Store Optimization (ASO) & Apple Search Ads (ASA) – Unified Mobile Growth Strategy: Own the end-to-end App Store growth strategy by unifying ASO and ASA, driving organic discovery through metadata, keyword, and creative optimization, and improving conversion via App Store pages and deep-linking from discovery to in-app fulfillment.
• App Ecosystem Visibility: Own metadata, keyword, and creative strategy for Apple App Store and Google Play Store to drive organic installs.
• Deep-Link Architecture: Ensure seamless transition from search to app fulfillment; design deep-linking so citations land users exactly where they need to be.
• Conversion Rate Optimization (CRO): Run iterative tests on App Store product pages to maximize the Visit-to-Download funnel.
• Competitive App Store Intelligence: Analyze competitor ASO and mobile acquisition strategies to identify gaps and opportunities.
• Apple Search Ads (ASA) Strategy & Partnership: Guide ASA strategy in collaboration with Marketing and external platforms to maximize efficient, high-intent app installs.
• Horizontal Influence & Leadership: Drive alignment across Product, Engineering, Marketing, and external partners on SEO/AEO best practices and AI trends.
• Influence Without Authority: Act as the central discoverability evangelist across teams to embed SEO and AEO best practices.
• Knowledge Socialization: Translate AI search trends into practical guidance for the organization, ensuring content is structured for search and answer engines.
• Strategic Vision Alignment: Advocate for AI-First shift across the Product organization and align roadmaps with emerging AI-driven market share.
• Stakeholder Alignment: Align organic, paid, and agency search efforts with enterprise demand and lead-generation objectives.

Your Responsibilities

• Partner with Marketing, Data Science, Engineering, UX, and Product leadership to formulate cross-product roadmaps, identify dependencies, influence decision making, and drive prioritization
• Lead discovery initiatives to identify new opportunities for improving our products and key results
• Set team OKRs and gain buy-in with leadership and peers
• Develop product roadmaps and ensure alignment with stakeholders and partners to drive implementation and measurement
• Find opportunities for improvement across the business and your team and assist in and conduct decision-making across team
• Proving product and strategic initiative efficacy and driving business results

Requirements

• 5+ years of progressively increasing responsibility in product management roles
• Experience developing objectives and key results and feature roadmaps
• Experience in developing discovery initiatives & creating strategies for emerging opportunities
• Experience partnering with business and tech teams to create aligned roadmaps

Skills & Education

Agile Methodology, Product Management, Product Roadmap, Search Engine Optimization (SEO)

Work Arrangement

To foster connection while offering continued flexibility, hybrid team members have the following in-office expectations:

• Hybrid roles in Birmingham, AL typically work in-office at least 2 days per week, with core in-office days on Wednesdays and Thursdays.
• Hybrid roles in Minneapolis, MN typically work in-office at least 1 day per week on either Tuesday, Wednesday, or Thursday.
• Hybrid roles in San Francisco, CA typically work in-office at least 1 day per week between Monday and Thursday.
• Certain roles may require in-office presence on a full-time basis. Please work with your recruiter to learn more about the classification of this role.

About Shipt

Shipt is a retail tech company that connects people to reliable, high-quality delivery with a personal touch. We connect customers to the things they want from the stores they love, and workers to new earning opportunities. We focus on belonging, growth, benefits, and giving back to our communities. Learn more on Shipt’s company site at Shipt.com.

Note: The following equal opportunity and accommodation information has been retained from the original text to fulfill legal and compliance requirements. This content has been reformatted to remove em tags and non-essential formatting in line with quality standards.