Senior Product Manager

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Global Brand & Product Innovation

Location: New York, NY

Department: Global Marketing Reports To: Director, Global Brand & Product

Innovation

Travel: 10%

Duration: six-month contract with a possible extension based on business needs.

We are seeking a highly strategic and entrepreneurial Manager to lead end-to-end product innovation and brand experience for skin. This role owns the full product development lifecycle—from concept ideation through commercialization—while shaping global brand equity through best-in-class content, storytelling, and toolkits.

This individual will drive innovation based on consumer insights, oversee product P&L performance, and partner cross-functionally across R&D, regulatory, operations, and global markets to deliver differentiated, clinically credible skincare solutions. In parallel, this role will elevate the skin brand experience by developing cohesive global assets and toolkits that ensure consistent, compelling execution across all touchpoints.

Innovation & Product Development

Lead end-to-end product development, from white space identification and concept creation through launch and post-launch optimization.

Manage product cost margin, including initial sizing, pricing strategy, COG targets, and lifecycle

management.

Translate consumer and professional insights, market trends, and clinical needs into breakthrough

product concepts and innovation pipelines.

Partner with R&D to guide formula development, ensuring products meet efficacy, safety, and brand

positioning standards.

Drive claims development and substantiation strategy in collaboration with clinical, regulatory, and legal teams.

Lead packaging strategy and development, balancing brand expression, functionality, sustainability, and cost targets.

Develop compelling product storytelling and positioning, including naming, claims hierarchy, and key messaging.

Brand Experience & Global Asset Development

Define and evolve global brand vision and equity, ensuring alignment across all consumer and professional touchpoints.

Lead development of integrated brand campaigns, content ecosystems, and storytelling frameworks that reinforce brand positioning.

Own creation of global toolkits and asset libraries (visual, messaging, and educational), enabling

scalable execution across regions and channels.

Partner with creative and agency teams to deliver best-in-class visual identity systems (VISID) and

content standards.

Drive consistency across B2B, B2B2C, and DTC channels, tailoring messaging while maintaining a

unified brand voice.

Lead development of main product education materials, including technical, ingredient, and clinical storytelling. xzgxqkn

Manage and optimize digital asset management systems (e.g., Bynder), ensuring accessibility and

governance of brand assets.