Senior Product Manager, Measurement, Planning & OptimizationJob Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs). Reporting To: Senior Director of Product Work Authorization: Applicants must have legal authorization to work in the U.S.
without the need for current or future sponsorshipBranchLab is an AI-native healthcare commercialization platform that helps pharmaceutical brands, healthcare marketers, agencies, and media partners identify, activate, and optimize audiences most likely to drive meaningful health outcomes.Using predictive modeling and advanced audience intelligence, BranchLab enables clients to build custom patient, caregiver, and healthcare professional (HCP) audiences, activate them across digital, TV, social, audio, and out-of-home media, and optimize performance against real-world outcomes.Our mission is to improve healthcare commercialization by helping organizations make faster and smarter marketing decisions while maintaining the highest standards of privacy, compliance, and scientific rigor.We work with some of the world's leading healthcare organizations to improve how treatments, providers, and health information reach the people who need them most.The OpportunityWe're hiring a Senior Product Manager to own our Measurement, Planning & Optimization product.You'll define how we:Ingest and standardize fragmented measurement dataConnect media exposure to healthcare outcomesSurface insights, KPIs, and recommendationsEnable smarter planning and budget optimization through artificial intelligenceThis is a 0?1, high-impact role at the core of our product strategy.Key ResponsibilitiesBuild the measurement layerProductize data ingestion, standardization, and reporting across multiple sourcesCreate a unified data modelDefine a system that connects audiences, media, and outcomesDefine insights & recommendationsEstablish KPIs that drive actionable recommendationsShape an agent-first experienceEnable users to ask questions across media + commercial data and get insights with visualsLead cross-functionallyPartner with engineering, design, data, and GTM to bring the product to lifeRequired Skills & Experience3-5+ years in product management, ideally in data-heavy or analytics productsHigh energy, high agency working styleExperience building and working with AI products and agentic workflowsStrong comfort with:Data pipelines, messy datasets, and multi-source systemsDefining metrics, KPIs, and insight frameworksAbility to operate in ambiguity and turn complexity into clear product directionDemonstrated ability to operate effectively in fast-paced, early-stage environments with evolving priorities and limited structurePreferred QualificationsExperience in adtech, martech, or healthcare dataFamiliarity with measurement platforms (e.g., CrossIX) or DSPsExperience with AI/agent-driven UXWhy Join BranchLab?Competitive Salary & Comprehensive BenefitsSmall, Agile Team – Your work will have a direct impactEquity Opportunities – Grow with the company