Senior Product Manager – MarTech & Data-Onsite Washington, DC

Senior Product Manager – MarTech & DataA leading client of Randstad in the travel and hospitality sector is seeking a highly driven and hands-on Senior Product Manager – MarTech & Data to lead the evolution of its marketing technology and customer data ecosystem. This role sits at the intersection of marketing strategy, product management, data engineering, and enterprise architecture, with a mandate to simplify complexity and establish a scalable, future-ready data roadmap. The successful candidate will play a critical role in aligning MarTech capabilities with strategic business initiatives such as CRM transformation, loyalty programs, personalization, and customer intelligence.

The ideal candidate is an execution-focused builder who thrives in ambiguous environments, understands modern data ecosystems deeply, and can confidently translate technical concepts into clear business outcomes for executive stakeholders.Key ResponsibilitiesProduct & Roadmap OwnershipOwn and drive the end-to-end roadmap for the MarTech and customer data ecosystem.Align platform capabilities and technical architecture with strategic business priorities and customer experience objectives.Partner with executive leadership to define long-term product vision and delivery priorities.Data Product Strategy & DeliveryDefine, prioritize, and scale core data products including: Customer 360 / unified customer profiles, Segmentation and audience frameworks, Attribution and measurement models, Real-time personalization and decisioning capabilities.Establish clear product requirements, KPIs, and success metrics for data-driven initiatives.Architecture & Dependency MappingMap and document complex system integrations, dependencies, and cross-functional data flows across the MarTech stack.Collaborate with engineering, analytics, CRM, and digital teams to optimize platform interoperability and scalability.Support architectural decisions related to CDPs, identity resolution, APIs, data warehouses, and activation platforms.Agile Product ExecutionTranslate business requirements into actionable epics, user stories, and technical features.Drive agile delivery across cross-functional teams including engineering, digital, analytics, and marketing operations.Remove blockers and ensure timely execution of roadmap initiatives.Data Governance, Privacy & ComplianceEnsure all customer data initiatives comply with global privacy regulations including GDPR, CCPA, and other emerging data governance standards.Partner with legal, security, and compliance stakeholders to implement best practices for consent management and responsible data usage.Innovation & Industry LeadershipEvaluate emerging technologies and industry trends in AI-driven personalization, real-time decisioning platforms, cookieless marketing and identity solutions, marketing automation and customer engagement technologies.Recommend and implement innovative solutions that improve customer experience and marketing effectiveness.Required QualificationsExperience6–10+ years of product management experience with a strong focus on MarTech, customer data platforms, or enterprise data ecosystems.Proven track record delivering complex, cross-functional technology initiatives in enterprise environments.Industry ExpertiseExperience within travel, hospitality, e-commerce, retail, or other customer-centric industries preferred.Technical & Data ExpertiseStrong understanding of Customer Data Platforms (CDPs), data warehouses and modern data stacks, identity resolution and customer matching, APIs and system integrations, data modeling concepts.Hands-on experience with SQL, analytics frameworks, experimentation, and A/B testing methodologies.Communication & Stakeholder ManagementExceptional ability to simplify technical complexity for business stakeholders and executive leadership.Strong cross-functional collaboration and influencing skills across technical and non-technical teams.Mindset & LeadershipHighly proactive, execution-oriented, and comfortable operating in evolving and ambiguous environments.Strong problem-solving skills with the ability to bring clarity, structure, and momentum to large-scale initiatives.Preferred QualificationsExperience implementing or managing platforms such as Salesforce Marketing Cloud, Adobe Experience Platform, Segment, Tealium, Braze, or similar MarTech solutions.Familiarity with cloud data environments such as Snowflake, BigQuery, Redshift, or Databricks.Exposure to loyalty ecosystems, CRM transformation programs, and personalization engines.Experience working in agile product organizations.Why Join?Opportunity to shape and modernize a high-impact MarTech and customer data ecosystem.Work closely with senior leadership on strategic digital transformation initiatives.Be part of a fast-moving, customer-centric organization focused on innovation and personalization.Influence enterprise-wide decisions around customer experience, data strategy, and marketing technology evolution.