- Own the roadmap for customer-facing platform capabilities and prioritize investments aligned with customer needs and business objectives.
- Identify unmet customer needs through research, analytics, experimentation, and market insights, translating findings into impactful products.
- Lead the development of onboarding, lifecycle, education, search, engagement, and other digital experiences that improve customer satisfaction and retention.
- Partner closely with Engineering to define requirements, evaluate technical tradeoffs, and deliver scalable, high-quality solutions.
- Work with UX, Marketing, SEO, Content, Analytics, and business leaders to bring new capabilities from concept through launch that offer best-in-class discoverability and engagement experiences.
- Define KPIs, monitor performance, and leverage customer insights, A/B testing, and analytics to continuously improve outcomes.
- Evaluate emerging technologies, including AI-driven search, personalization, and automation, to enhance customer experience.
- Communicate product vision, priorities, and results while influencing stakeholders across the organization without direct authority.
Requirements
- 5+ years of Product Management experience with ownership of customer-facing digital products from concept through launch and optimization.
- Experience building and scaling direct-to-consumer digital products or platforms and experiences.
- Success leading products from discovery and validation through launch, iteration, and growth.
- Experience with customer lifecycle, membership, subscription, loyalty, marketplace, registry, healthcare, wellness, education, or similar engagement-driven products.
- Strong customer empathy with experience in journey mapping, user research, and product discovery.
- Excellent analytical skills and experience using quantitative and qualitative data to prioritize investments.
- Ability to influence cross-functional teams and communicate effectively with technical and business stakeholders.
- Strong customer empathy and expertise in journey mapping, user research, and experience design principles.
- Strategic thinker who can identify emerging customer needs and translate them into actionable product opportunities.
- Comfort operating in a collaborative, fast-paced environment with evolving priorities.
- Excellent communication and storytelling skills, with the ability to align diverse audiences around a common vision.
- Passion for improving the lives of pets and the people who love them.
Core Competencies
Demonstrates expertise in Product Management with a focus on customer-facing digital products, utilizing strong analytical skills and customer empathy to drive product development and enhance user experiences. Proven ability to influence cross-functional teams and communicate effectively with stakeholders to align on product vision and priorities.
Highest-signal resume keywords
- Product Management
- Customer Lifecycle Management
- User Research
- Data Analysis
- Stakeholder Communication
ATS Optimization Keywords
Hard Skills
- Product Development
- A/B Testing
- Journey Mapping
- Market Research
- Digital Experience Design
- KPI Definition
- Customer Insights
- Emerging Technologies Evaluation
- Analytics
- Technical Requirements Definition
Soft Skills
- Customer Empathy
- Strategic Thinking
- Collaboration
- Storytelling
- Influencing
Industry Keywords
- Direct-to-Consumer
- Engagement-Driven Products
- Subscription Models
- Loyalty Programs
- Healthcare Products
Tools & Technologies
- Analytics Tools
- SEO Tools
- Content Management Systems
- AI-Driven Technologies
- Digital Platforms