- Own and drive the Experiences Hub product roadmap in partnership with Ford Racing
- Build and operate the Experiences Hub for owners and non-owners
- Own the full transaction lifecycle, including discovery, browsing, booking, payment, and fulfillment
- Lead onboarding, migration, launch, and maintenance of all Ford Racing experiences and events
- Evaluate incoming requests, scope and prioritize work, and align stakeholders on timelines and delivery approaches
- Collaborate across product organizations to increase experience visibility and placement across the site
- Serve as the primary product point of contact for Ford Racing
- Translate racing events and activations into digital placements, personalization, and promotion strategies
- Identify opportunities to drive direct and incremental revenue from experiences
- Lead agile planning and ceremonies with delivery teams
- Drive predictable, repeatable experience-launch processes
- Support on-site content, copy, SEO, and customer journey planning
- Partner with CRM and Personalization teams to promote experiences across Email, SMS, App, and Web
- Develop experimentation and A/B-testing roadmaps to optimize experience surfacing, personalization, and promotion
Requirements
- Bachelor’s degree or equivalent combination of relevant education and experience
- 7+ years of Product Management experience
- Demonstrated success owning complex, transactional, multi-stakeholder platforms end-to-end
- Strong product management expertise; marketing background in CRM, campaign, or content marketing is valuable
- Ability to build collaborative stakeholder relationships and align priorities
- Ability to provide clear, constructive feedback on scope and timing
- Ability to define direction and drive progress in undefined or emerging spaces
- Track record of cross-product organizational alignment and feature/product placement
- Strong understanding of revenue drivers and translating product decisions into direct and incremental revenue impact
- Ability to synthesize complex, ambiguous situations into clear narratives
- 3+ years of experience owning or building end-to-end transactional or e-commerce experiences
- 2+ years of experience onboarding partners, products, or content types onto a digital platform
- 2+ years of experience in Agile delivery and tooling such as Jira
- 1+ years of hands-on experience with Adobe Analytics, Contentsquare, Adobe Target, or similar digital analytics, personalization, and customer experience platforms
- 1+ years of experience designing and running A/B tests and experimentation programs
- Must be legally authorized to work in the United States
- MBA or Master’s degree, digital experience platform/marketplace experience, AEM familiarity, SEO experience, Salesforce Marketing Cloud familiarity, and motorsports/automotive racing familiarity are advantageous
Core Competencies
Demonstrates expertise in Product Management with a focus on end-to-end transactional experiences, driving revenue through strategic digital placements and stakeholder collaboration. Proficient in Agile methodologies and A/B testing to optimize customer engagement and experience.
Highest-signal resume keywords
- Product Management
- End-to-End Transactional Experience
- Agile Delivery
- A/B Testing
- Stakeholder Collaboration
ATS Optimization Keywords
Hard Skills
- Product Management
- E-Commerce Experience
- Revenue Drivers
- Digital Analytics
- Customer Experience Optimization
Soft Skills
- Collaborative Relationship Building
- Clear Communication
- Feedback Provision
- Synthesis of Complex Situations
Certifications & Qualifications
- Bachelor’s Degree
- MBA or Master’s Degree
Industry Keywords
- Motorsports
- Automotive Racing
- Digital Experience Platform
- SEO
- CRM
Tools & Technologies
- Jira
- Adobe Analytics
- Contentsquare
- Adobe Target
- Salesforce Marketing Cloud