Senior Product Manager, Conversion Rate Optimization

Greenlight is a family technology company on a mission to help families raise financially smart kids and navigate life together. Its suite of products — including the Greenlight app, debit card, Safe Family GPS trackers, and Family Hub — brings together financial tools, safety features, and everyday family management in one connected experience. Thats why we get out of bed every morning.
Greenlight is hiring a

Senior Product Manager, Conversion Rate Optimization

to own how visitors, especially those from paid media, become paying customers. You will own the conversion journey from ad click and landing page through plan selection, registration, KYC, onboarding and first purchase on greenlight.This role combines CRO strategy (what the customer sees and why) with product execution (getting experiments built, launched and measured correctly). This role reports to the Senior Director of Product, Product Led Growth.
\Own the full-funnel CRO roadmap for paid traffic, tied to registration and paid-subscription targets.
Work with Growth Product and Growth Marketing leadership to turn each funnel stage into a multi-channel acquisition testing strategy.
Streamline the path from the landing page through registration and KYC, including multi-step forms and mobile-first flows, adding trust and compliance signals without hurting conversion.
Share results to inform Product, Marketing, Brand and Lifecycle strategy.
Define tracking from landing through plan selection, registration, KYC and activation, and work with Analytics and Engineering to implement it. Ensure clean data flows from the website into registration, product and lifecycle systems.
Report KPIs to leadership: conversion rate, session-to-registration, registration-to-paid and downstream retention.
6 to 8+ years in product management, growth or CRO, including at least 3 years owning conversion for a consumer website or acquisition funnel in fintech, consumer subscription or high-growth B2C.
~ A proven CRO track record, with concrete examples of experiment-driven conversion gains across acquisition, signup or onboarding funnels.
~ Paid marketing expertise: a strong grasp of landing page strategy, marketing funnel stages, and how paid channels, audiences and creative affect on-site conversion.
~ Customer-first UX expertise, with a record of improving experiences through research and testing.
~ Deep hands-on experience with Optimizely or a comparable platform: designing statistically sound tests, managing large backlogs and interpreting results correctly.
~ Strong analytical skills: comfortable writing SQL or working closely with analysts; You dont need to code, but you can write specifications, QA implementations and debug issues.
~ Experience leading engineering and design teams and managing cross-functional projects.
~ Experience optimizing Shopify sites and apps, Amazon storefronts and product listing pages.
Experience with Contentful or another headless CMS.
Background in consumer fintech, financial services or other regulated industries, including KYC flows.
Familiarity with CDPs and using first-party data for personalization.
Medical, dental, vision, and HSA match
~ Paid life insurance, AD&D, and disability benefits
~ Paid company holidays and pop-up bonus holidays
~ Professional development stipends
~ 1:1 financial planners
~ Flexible WFH, both remote and in-office opportunities
~ Fully stocked kitchen, catered lunches, and occasional in-office happy hours
~ The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.