Senior Product Designer

We're looking for an AI forward, Senior Product Designer to help shape the interfaces and experiences that millions of customers use to shop, browse, and engage with GameStop's online ecommerce experiences, and internal tools.You'll own design execution across high-visibility workstreams, translating customer needs and business goals into interfaces that are simple, consistent, and delightful to use. You're customer-obsessed by instinct — you go looking for the why behind a design problem through direct customer interviews, surveys, and usability research, and you turn what you hear into clear design decisions.You're mega comfortable putting AI to work in your process — using it to speed up exploration, synthesize research findings, generate variations, and free up more time for the craft and judgment only a designer can bring.This position sits onsite 5 days a week in Grapevine, TX.Key ResponsibilitiesDesign Execution & CraftAs a senior voice on the team, you'll help raise the bar on design quality while contributing to the broader product design strategy and roadmap.Produce rapid prototypes — including working code prototypes built with AI tools — to test concepts and de-risk decisions before they reach engineeringShape, build on, and apply our design systems to keep experiences consistent across surfacesDesign engaging, intuitive interfaces for web and mobile that solve customer problems with elegant simplicityCustomer Research & InsightsPlan and conduct customer interviews and surveys to uncover pain points, motivations, and unmet needsTurn qualitative and quantitative research findings into insights that inform design direction and prioritiesPartner with research and analytics partners to validate designs through usability testing and iterate based on findingsBring the voice of the customer into every stage of the design process, from ideation through launchAI-Enabled DesignUse AI to move faster on research synthesis, ideation, and design explorationDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesCross-Functional CollaborationPartner with product managers, engineers, brand designers, and other stakeholders to deliver on brand goals, business goals, and technical feasibilityServe as a subject matter expert for the design team, providing guidance and socializing best practicesDrive a sense of urgency using lean and agile techniques to rapidly deliver workCommunicate design rationale clearly and build alignment across cross-functional teamsQualifications & ExperienceRequired 5+ years of experience in UI design for B2C consumer products, with a current portfolio showcasing depth and breadth of individual contributionStrong background in retail or e-commerce designStrong expertise designing modern, delightful applications for web and mobileExperience shaping, building, and applying design systemsMastery of Figma and familiarity with other modern design and prototyping toolsHands-on experience running customer interviews and surveys, and turning findings into design decisionsPortfolio evidence of using AI to build highly detailed, interactive prototypes — with real or simulated data — that solve real customer problems, not just illustrate a conceptUses AI to diverge into a wide range of solution directions, then applies design systems rigor to converge that exploration into consistent, production-ready patternsHas automated meaningful parts of their own workflow with AI to multiply output — and can speak concretely to what, how, and the impactComfortable working directly in code repositories — familiar with git fundamentals (branches, commits, PRs/MRs) and confident opening pull requests for engineering reviewProactive collaborator and communicator within large, cross-functional teams, with rigorous attention to detail and a proven track record of driving toward clarity in ambiguous, resource-constrained environments — comfortable pivoting quickly as priorities shiftPreferredExperience running structured research programs (interview panels, longitudinal surveys, diary studies)Experience contributing prototype code to production repositories, beyond throwaway conceptsExperience mentoring or providing design direction to other designersWhy Join UsHigh-visibility workstreams that directly shape customer experience and business resultsDesign the future of GameStop alongside the highest level members of the companyAn iconic brand going through meaningful technology transformation — your work will matterA design team that values research-backed decisions and is genuinely curious about how AI can improve both process and productCollaborative team that shipsJob SummaryRequisition Number: SENIO Job Category: Technology Job ProfilesSchedule: Full-Time