Senior Platform Enablement Lead

Job Summary

The Platform Enablement team sits within Technical Services and serves as the strategic and technical advisory layer across Nexxen’s platform offerings. Platform Enablement Leads partner directly with clients, Sales, Client Success, Product, Analytics, and Data Product Consulting to maximize platform adoption, accelerate business outcomes, and shape future product innovation.

This role combines deep platform expertise with strategic measurement and insights responsibilities. In addition to driving technical enablement and campaign performance, Platform Enablement Leads develop customized measurement approaches, deliver actionable business insights, elevate client sophistication, and act as trusted advisors across the campaign lifecycle.

Members of the team embody five core values:

Empower and Elevate

Raise the bar through strategic thinking, data-driven decision making, and continuous enablement of clients and internal stakeholders.

Be A Well of Knowledge

Serve as the foremost client-facing experts across Nexxen’s platform capabilities, measurement offerings, and industry best practices.

Data-Driven Problem Solving

Apply rigorous testing, measurement frameworks, and analytical thinking to solve business challenges and uncover growth opportunities.

Conscientious Communication

Translate complex concepts into clear recommendations that inspire confidence and Action.

Curious and Opinionated

Bring informed perspectives supported by research, experimentation, and market Intelligence.

Duties & Responsibilities

Strategic Enablement and Client Leadership

• • Partner within assigned account pod(s) to drive strategic initiatives including testing

  roadmaps, measurement strategies, optimization frameworks, advanced tracking

  methodologies, and adoption of Nexxen portfolio products.

• • Serve as a strategic advisor to clients and internal teams by identifying

  opportunities to improve campaign outcomes, platform utilization, and long-term

  account growth.

• • Facilitate strategic client engagements including business reviews, product

  workshops, enablement sessions, and executive presentations.

• • Develop points of view on marketplace trends, industry changes, and emerging

  Opportunities.

Measurement, Research & Analytics Strategy

• • Serve as a subject matter expert on Nexxen measurement capabilities and third-

  party research solutions.

• • Partner with clients and internal teams to determine optimal measurement

  approaches based on campaign goals, available data, feasibility, and expected

  Value.

• • Support measurement planning including:

  • o Study design recommendations

  • o Testing methodologies

  • o Incrementality strategies

  • o Attribution approaches

  • o Cross-platform insights

• • Analyze and present measurement findings to clients, highlighting:

  • o Key learnings

  • o Business impact

  • o Optimization opportunities

  • o Future recommendations

• • Support activities to identify success stories and develop scalable case studies and

  best practices

• • Support gathering market intelligence to synthesize trends into recommendations

  for Product and commercial teams.Campaign Performance and Platform Optimization

Campaign Performance and Platform Optimization

• • Lead campaign optimization efforts alongside trading teams to establish scalable

  best practices.

• • Identify opportunities for experimentation and continuous improvement.

• • Develop testing plans and learning agendas to improve client outcomes.

• • Support advanced campaign troubleshooting and performance diagnostics.

Advanced Platform Support and Technical Enablement

• • Serve as the escalation point for advanced platform questions, technical

  investigations, and issue resolution.

• • Participate in ongoing education programs to ensure sustained platform

  Proficiency.

Desired Characteristics / Skills / Experience

Strategic & Analytical

• • Strong analytical mindset with ability to convert data into business

  recommendations.

• • Experience building measurement frameworks and delivering insights from

  complex datasets.

• • Ability to synthesize multiple data sources into compelling narratives.

Platform & Technical Expertise

• • Experience with DSPs, ad exchanges, ad servers, optimization platforms, and

  measurement ecosystems.

• • Technical troubleshooting and structured problem-solving skills.

• • Experience working cross-functionally across Product, Engineering, Sales, and

  Client teams.

• • SQL and data querying experience preferred.

• • Tableau, Datorama, BI, or visualization experience preferred.

Communication & Consulting

• • Executive-level presentation and storytelling skills.

• • Ability to influence stakeholders through consultative recommendations.

• • Experience facilitating workshops and strategic client conversations.

Research & Measurement (Preferred)

• • Familiarity with campaign effectiveness studies and third-party measurement

  methodologies.

• • Experience working with attribution, incrementality, brand studies, audience

  measurement, or cross-channel analytics.

• • Understanding of digital and TV media ecosystems.

Minimum Qualifications

• • 7+ years of experience in digital media, ad tech, analytics, measurement,

  consulting, platform enablement, or related fields.

• • 3+ years of hands-on programmatic experience including campaign design and

  optimization.

• • Demonstrated experience translating data into strategic business

  recommendations.

• • BA/BS