Senior Paid Search Activation Lead (AI-Driven)

Citi's U.S. Consumer Cards Paid Media team seeks an experienced SEM Associate Director to lead enterprise-scale paid search across multiple lines of business.

You will own end-to-end campaign activation, drive optimization, and mentor the Paid Search Activation team, leveraging AI-driven capabilities and cross-functional collaboration. In this senior role, you will partner with Analytics, Risk, Legal, and Finance to ensure compliant, high-performing programs while advancing platform innovations