Senior Media Planner, Performance

Position Summary

As a Senior Media Planner, Performance, you will strive to understand your clients businesses and any challenges they face, and develop new ways to help them drive their business forward.
You will plan and build paid advertising campaigns on Google, Microsoft Advertising, Meta, LinkedIn, TikTok, programmatic display platforms, and other digital platforms, whether thats driving conversions or launching awareness and consideration campaigns.
Your daily tasks include media planning, ad-buying, campaign trafficking, optimizing performance, and reporting. You will partner with the Brand Media team to build every plan as one connected system, and provide dotted-line guidance to Associate Media Planners as you deepen your expertise across the performance mix.
Participate in the development of integrated media plans and strategies, contributing directly to performance channel strategy and plan direction
• Oversee end-to-end management of media campaigns in performance platforms, from setup and trafficking through optimization and reporting
• Execute a wide variety of online media, focusing on PPC and paid social, as well as display and video
• Design and run structured tests across creative, audiences, and bidding, and translate results into optimization recommendations
• Present media plans and strategic recommendations directly to clients, with Supervisor support on complex or sensitive accounts
• Partner with the Brand Media team so brand and performance tactics run as one plan
• Provide dotted-line guidance and day-to-day direction for Associate Media Planners, including quality review of client-facing reports and feedback on their work, without formal performance management authority
• Conduct industry, competitive, and audience research using media tools and agency resources
• Work alongside measurement, creative and other teams within FINN to ensure campaigns are a success
• Evaluate new media platforms and tools, and develop points of view on their fit for clients
• Stay up-to-date with media trends and best practices
Bachelors degree, or equivalent experience
• 3-4 years of advertising or media agency experience, with hands-on performance media management
• A creative and innovative thinker
• G Suite (Sheets, Docs, Slides), Microsoft Office (Word, PowerPoint, Excel)
• Paid search platforms (Google Ads, Microsoft Advertising)
• Self-serve social media platforms (Meta, LinkedIn, TikTok, Reddit, Pinterest, Snapchat, X)
• Familiarity with programmatic buying platforms such as DV360 or The Trade Desk, or similar tools
• Google Marketing Platform (Campaign Manager, Google Analytics, Google Tag Manager, Looker Studio)
• Proficiency with FINNs reporting and dashboard platforms, including Ninjacat and Funnel, or similar tools
• Familiarity with AI tools used across the agency, including Gemini, OpenAI, Copilot, and Claude, to support planning, research, and reporting workflows
• Familiarity with audience research and competitive intelligence platforms such as GWI and MediaRadar, or similar tools
• Working knowledge of brand media channels (CTV/streaming, audio, OOH, partnerships) to inform how performance strategy connects across the full media plan
• Ability to conduct critical analysis and identify key insights
• Strong written, verbal, and visual communication skills
• Solid project management and organizational skills
• We’re a remote-first workplace with optional in-office days in Boston, Chicago, Detroit, Los Angeles, Nashville, New York, Portland, Washington DC, and more. Competitive salary, health, dental, and vision insurance
• Generous PTO policy, plus paid holidays
• LI-DS1 #LI-REMOTE

Please upload your resume and cover letter detailing your prior work experience and indicate your desired hourly salary in $US Dollars that falls within the above stated available salary range for this role. Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has become one of the fastest-growing independent public relations agencies in the world. Recognized as one of Fast Company’s Most Innovative Companies, PRovoke Media’s 100 Best Agencies in the U.In addition, FINN provides its clients with access to top-tier agencies worldwide through its membership in the global network PROI.
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