Senior Media Buyer - Paid Social, Display & Native

High-Performance Media BuyerWe're looking for a high-performance Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across competitive verticals including mortgage, solar, insurance, and home services.This is not an entry-level role. You should have a proven track record of scaling paid campaigns to $1M+ per month in spend while hitting strict cost-per-lead (CPL) targets.If you live and breathe performance marketing, obsess over metrics, and know how to turn ad spend into predictable, scalable lead flow — this role is for you.What You'll DoPlan, launch, and optimize direct response campaigns across platforms (Meta, Google, YouTube, TikTok, Native, etc.)Scale campaigns from testing to high 6-figure / 7-figure monthly spendMaintain and improve CPL targets while increasing volumeBuild and manage full-funnel acquisition systems (ad ? landing page ?

lead ? follow-up)Analyze performance data daily and make rapid optimization decisionsCollaborate closely with creative teams (copywriters, designers, video editors) to ideate, test, and iterate on new winning ad creatives and anglesTranslate performance data into creative insights and new ad conceptsIdentify new opportunities for scaling (audiences, angles, platforms, offers)Implement tracking systems (pixels, CAPI, attribution tools, CRM integrations)What We're Looking For5+ years experience in paid media buying with a direct response focusProven success scaling campaigns to $500K–$1M+ monthly spendExperience in one or more of: mortgage, solar, insurance, home servicesStrong understanding of: CPL optimization, funnel metrics (CTR, CVR, CPA, LTV), A/B testing frameworksAbility to work cross-functionally with creative teams to consistently develop and launch high-performing ad conceptsStrong creative intuition backed by data (you know why ads win, not just that they win)Hands-on experience with platforms like: Meta Ads (Facebook/Instagram), Google Ads (Search, Display, YouTube), Native (Taboola/Outbrain) is a plusExperience working with lead gen funnels + CRM systemsData-driven mindset with the ability to make decisions fastWhat Success Looks LikeYou can take a campaign from testing to scale quicklyYou consistently hit or beat target CPLsYou proactively generate and test new creative angles that drive performanceYou bring structure and predictability to lead generation at scaleCompensationCompetitive base + performance-based bonuses tied to: lead volume, CPL targets, campaign profitabilityComprehensive healthcare coverage - Medical, Dental and Vision401-K PlanPaid vacationPaid sick and mental health daysTuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limitsGrowth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises