Senior Marketing Strategist

To support a growing marketing agency, the full-time Senior Marketing Strategist will manage high-value client relationships, analyze campaign performance data, and develop strategic growth proposals while working in a hybrid environment for employees within a 40-mile radius of the Rochester, NY office. Key responsibilities Translate complex campaign data into actionable insights and performance narratives to identify optimization opportunities Serve as a trusted advisor to deepen client relationships and drive organic growth through proactive insights and strategic recommendations Ensure successful campaign execution by providing hands-on coaching and translating performance insights into actionable adjustments Required qualifications 6+ years of experience in media buying, campaign management, or performance marketing Proven ability to translate complex data into clear business narratives and actionable recommendations Demonstrated expertise in one or more digital marketing channels, including paid search or social media Experience in consultative selling or account retention roles within B2B marketing environments Bachelor's degree in Marketing, Business, Communications, Economics, or related field, or equivalent professional experience