Senior Marketing Scientist, Level 4

Responsibilities

• Be the primary driver of performance improvement across key measurement solutions, strategic partners, and top advertisers through a mix of learning agenda development, measurement strategy, experimental design, causal analytics, and ads efficacy solution prototyping.
• Lead measurement, research, and learning plans for key clients, partners, and solutions in support of advertiser objectives, Snap’s business goals, and the long-term growth of the ads business.
• Develop strategy, prioritization, and roadmaps for ads measurement and insights products across assigned solutions, partners, industries, or verticals.
• Work closely with Product, Engineering, Data Science, and R&D teams to identify, prototype, validate, and scale new measurement solutions and capabilities for the broader Marketing Science organization.
• Partner with Sales teams to deliver actionable insights, consultative recommendations, and measurement best practices that improve advertiser performance and strengthen client relationships.

Requirements

• Bachelor’s degree in a quantitative or business field, or equivalent years of practical work experience.
• 5+ years of post-Bachelor’s advanced analytics and measurement experience; or Master’s degree in a quantitative or business field + 4 years of post-graduate advanced analytics and measurement experience; or PhD in a relevant quantitative or business field + 1 year of post-graduate advanced analytics and measurement experience.
• Subject matter expertise in at least one of the following areas: conversion lift, brand lift, or econometrics modeling.
• Proficiency with advanced analytical tools (e.g., SQL, R, SAS).
• Ability to structure and conduct analyses to generate insight and recommendations.

Core Competencies

Demonstrates expertise in advanced analytics and measurement strategies, with a focus on conversion lift, brand lift, and econometrics modeling. Proven ability to collaborate with cross-functional teams to develop and implement measurement solutions that drive advertiser performance and business growth.