Senior Marketing Manager, DTC Performance - 120-140K
Remote
Company HQ in Denver, CO
Job Summary
Senior Manager, DTC Performance will lead the planning, execution, and optimization of paid media programs across digital channels that include paid social, paid search, affiliates and programmatic channels. DTC Performance Manager will scale customer acquisition for Company's wellness product business, manage a performance budget, and drive efficient CAC while increasing new customer revenue.
Key Responsibilities
- Plan, launch, and optimize paid campaigns across social, search, affiliate, and programmatic channels to drive customer acquisition and revenue.
- Monitor daily performance metrics, managing bids, budgets, and pacing to ensure channel efficiency and target KPIs.
- Analyze campaign data and generate actionable insights to improve ROI, reduce CAC, and enhance overall performance.
- Deliver weekly and monthly performance reports including CAC, ROAS, spend efficiency, and LTV by channel.
- Develop audience strategies and run A/B tests to improve conversion rate, ROAS, and LTV.
- Collaborate with internal stakeholders, including creative, analytics, influencer and retention teams, to align messaging and funnel strategies.
- Optimize landing pages and funnel performance in collaboration with web and creative teams.
- Partner with affiliate networks and display platforms to identify new opportunities and negotiate effective placements.
Key Qualifications & Skills
Required
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience managing performance marketing campaigns across multiple digital channels.
- Proficiency with paid social (Meta, TikTok), paid search (Google Ads), affiliate, and display platforms.
- Strong analytical skills with hands‑on experience using data to optimize campaign performance.
- Comfort with marketing attribution, GA4, and third‑party tools (e.g., Triple Whale, Northbeam).
- Experience collaborating with creative teams and iterating on ad performance.
- Familiarity with DTC e‑commerce KPIs and platforms.
Preferred
- Experience using tools like Google Analytics, Meta Ads Manager, TikTok Ads Manager, and affiliate networks (e.g., ShareASale, Impact).
- Knowledge of feed management tools (e.g., Feedonomics, Channable) and experience integrating with e‑commerce platforms like Shopify.
Success Metrics / KPIs
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS) by channel
- Conversion Rate (CVR)
- Click‑Through Rate (CTR)
- Number of New‑to‑Brand Customers
- Budget adherence and pacing accuracy
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing, Analyst, and Management
Industries
Personal Care Product Manufacturing and Retail Health and Personal Care Products
Benefits
- Medical insurance
- Vision insurance
- 401(k)
- Paid maternity leave
- Paid paternity leave