- help us understand markets and how people use our products and services
- maintain our leadership position by anticipating consumer needs and shaping our future offerings to meet them
- help us realize what’s next for Verizon
- determine what people really want
- test out new ideas
- determine the upside and downside of the next thing
- create the story for our customers
- help sellers tell the story of why this and why Verizon
Requirements
- Bachelor’s degree or four or more years of work experience
- Six or more years of relevant experience required
- Experience working with marketing research, research strategy, or consumer research methodologies
- Master’s degree – better if you have an MBA (even better)
- Digital experience of trends and key business drivers (even better)
- Presented findings and insights targeted to what that audience cares about (up to the executive level)
- Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities
- Balanced multiple priorities to meet deadlines in a dynamic environment
- Designed custom research approaches to gain broader or deeper consumer and market insights
- Translated market knowledge and strategy into compelling stories and tools for the sales team
Core Competencies
Demonstrates expertise in marketing research methodologies and consumer insights, with a strong ability to analyze market trends and translate findings into compelling narratives for sales teams. Proven experience in balancing priorities and delivering insights to executive-level audiences.
Hard Skills
- Market Analysis
- Research Strategy
- Custom Research Design
- Digital Trends Analysis
- Consumer Insights
Soft Skills
- Prioritization
- Communication
- Collaboration
- Adaptability
Certifications & Qualifications
- Bachelor's Degree
- Master's Degree
- MBA
Industry Keywords
- Consumer Needs
- Market Trends
- Competitive Analysis
- Business Drivers