Senior / Marketing Manager (HCP)

Senior Manager/Manager, Marketing AlphaDetect — Durham, NC AlphaDetect is a non-profit organization powered by the Alpha-1 Foundation, solely dedicated to advancing the detection of Alpha-1, a genetic, progressive, and irreversible condition that affects the lungs and liver. As a mission-driven, rapidly growing organization, we are building a trusted, innovative, and collaborative organization focused on accelerating answers to inform decisions. We are seeking a self-starter HCP-focused marketer with experience in healthcare, biotech, or medical device environments to help build our Marketing team and grow our organization. This role is an in-office position that can either be full-time or part-time. This is an ideal role for a marketer who thrives in a mission-driven, collaborative, fast-paced environment and is excited to help shape a company's voice and impact.

The Senior Marketing Manager (or Marketing Manager, experience dependent) will support the development and own the execution of AlphaDetect's HCP marketing and communication strategy, with the opportunity to expand into direct-to-patient marketing for rare disease detection. This role blends hands-on content development, project management, cross-functional collaboration, and strong execution skills to ensure messaging is clear, consistent, and drives behavior change toward increased genetic testing. You will work closely with executive leadership, key opinion leaders (KOLs), and external partners from day one to elevate disease state education and detection options, strengthen provider engagement, and support initiatives that serve the Alpha-1 community. Marketing & Brand Communications Execute the HCP marketing tactical plan under the guidance of senior leadership, translating strategy into clear, compelling, and compliant marketing materials within a lean non-profit budget Ensure consistency in messaging, tone, and brand identity across all communication channels Lead and execute the communications strategy, including social media initiatives, particularly LinkedIn, in alignment with industry best practices Collaborate cross-functionally, including with the Alpha-1 Foundation and industry sponsors, to support integrated and aligned messaging across initiatives   Content Development & Campaign Execution Demonstrate a builder mindset, using WordPress, Canva, AI tools, etc. technologies to independently develop marketing assets, maintain web content, and execute campaigns in a cost-effective, high-impact manner. Develop and execute core HCP assets such as brochures, video content, and promotional materials while ensuring alignment with brand strategy Support the planning and execution of HCP congress presence, sponsorships, and related marketing initiatives within budget parameters Provide executional support for ad boards and peer-to-peer program development and associated content creation   Project Management & Operational Coordination Manage marketing project timelines, deliverables, budgets, and cross-functional communication to ensure successful execution of initiatives Oversee inventory management for genetic sample collection kits and promotional materials Coordinate with external vendors to support marketing programs efficiently Facilitate collaboration among internal stakeholders, agencies, and vendors to maintain project alignment and operational effectiveness

Bachelor's degree in Marketing, Communications, Business, or related field

At least 2 years of marketing experience in healthcare, pharmaceuticals, or medical devices is a must

1–3 years of communications or digital content creation experience is a bonus

Basic understanding of brand, marketing, and content development

Familiarity with social media best practices, specifically LinkedIn

Detail-oriented with strong project management and executional skills

Ability to manage multiple tasks and meet deadlines

Creative thinker with a willingness to learn and take initiative

Proven ability to collaborate and engage within an office environment

Able to travel as needed to key US-based congresses/meetings (~20%)

Grow your career as AlphaDetect expands its programs, partnerships, and national reachitiatives and