Senior Marketing Manager

Univista Insurance is seeking a Senior Marketing Manager to own full-funnel marketing strategy and activation for the Orlando market. Reporting directly to the Chief Marketing Officer, this role is the marketing leader for one of Univista's highest-potential growth markets, responsible for building the market plan, deploying it across digital and traditional channels, and driving measurable growth in leads, quotes, and sales for the Orlando market.This is a builder's role. The right candidate combines strategic and analytical rigor with hands-on activation, moves comfortably between planning a media mix and standing in a store talking to agents, and knows how to win in a local market: the right message, the right channels, and the right community presence. They are a strong partner to operations, sales, and the broader marketing team, and they represent the Orlando market's needs and opportunities.Key ResponsibilitiesMarketing Strategy & PlanningOwn the full-funnel marketing strategy for the Orlando market, from awareness through lead generation, quote, and sale, aligned to company growth objectives and the enterprise marketing planBuild and manage the annual and quarterly Orlando market plan: audience priorities, channel mix, budget allocation, campaign calendar, and performance targetsDevelop deep knowledge of the Orlando consumer, competitive set, and media landscape; identify whitespace and bring forward-looking growth recommendations to the CMOLocalize enterprise campaigns and brand initiatives for the Orlando market while protecting brand consistency.Full-Funnel Activation: Digital & TraditionalPlan and activate integrated campaigns across digital channels (paid search, paid social, display, email) and traditional channels (radio, TV, out-of-home, print, direct mail)Lead local presence and community marketing: events, sponsorships, grassroots activations, and partnerships that build trust and drive store trafficPartner with the digital marketing team on channel execution and best practices; this role directs the market strategy and investment, while enterprise channel specialists own areas such as SEO and marketing automationManage local vendor relationships, ensuring work meets Univista's strategic and creative standards and delivers against performance targetsEnsure creative and messaging resonate with Orlando's bilingual, consumer base across English and SpanishCreate or adapt content for local campaigns, social, and in-market needs when required; content creation is a limited part of the role, with enterprise creative resources providing primary support.Performance & AnalyticsOwn marketing performance accountability for the Orlando market, with fluency in leads, quotes, sales, CPL, CAC, and marketing ROI, and clear attribution of results to marketing investmentReport market performance to the CMO on a weekly cadence, translating data into insight and insight into actionBuild a test-and-learn agenda across channels, creative, and offers; scale what works and cut what does notMonitor lead flow, lead quality, and routing in partnership with the call center and store operations to ensure marketing investment converts.Cross-Functional PartnershipPartner closely with regional operations leadership, the call center, and store teams to connect marketing activity to sales outcomesCoordinate with the Senior Franchise Marketing Manager when market activity touches franchise locations; franchise marketing strategy and support are owned by that teamCollaborate with marketing peers across South Florida and Texas to share learnings, align on enterprise initiatives, and maintain consistent standardsPartner with compliance and legal to ensure all marketing activity meets regulatory requirements for the insurance industry.Budget & OperationsManage the Orlando marketing budget in partnership with the CMO: planning, allocation, pacing, and reconciliation, with a clear point of view on return by channel and initiativeManage co-branded and carrier-funded programs in the market, ensuring commitments are executed and documentedMaintain disciplined campaign processes, timelines, and documentation consistent with the marketing team's operating modelQualifications & CredentialsBachelor's degree in Marketing, Communications, Business, or related fieldMinimum 7+ years of progressive marketing experience, including responsibility for market-level or business-level marketing strategy and budget managementProven experience across both digital and traditional channels, with a track record of driving measurable, full-funnel resultsStrong strategic and analytical capability: fluent in CPL, CAC, and ROI, comfortable building a plan from data and insight, defending it with numbers, and adjusting it based on performanceBilingual (English/Spanish); deep familiarity with Hispanic consumer marketingExcellent cross-functional partnership skills; able to influence and align sales, operations, franchise, and executive stakeholdersExperience managing agencies, vendors, and media partnersStrong written and verbal communication skills, including executive-level reportingAbility to think strategically while managing tactical details in a fast-paced, entrepreneurial environmentBased in the Orlando area, with regular presence in stores and the marketDesired ExperienceExperience in insurance, financial services, or another regulated industryExperience marketing for a multi-location, retail, or franchise-based businessLocal media planning and buying experience (radio, TV, OOH) in the Orlando or Central Florida marketExperience with community marketing, sponsorships, and event activationKnowledge of customer acquisition, retention, and lifetime value strategiesABOUT USWe are a fast-growing, bilingual insurance agency serving clients across Florida and Texas! Our team helps families and businesses protect what matters most, through auto, home, life, and commercial insurance solutions built around each client’s needs.We are not your average insurance agency. We invest in our people, recognize performance, and create real paths for growth from your first day in the office to owning your own location. If you are bilingual, driven, and want a career that rewards your work, you have found the right team. WHY JOIN USWe know talented bilingual insurance professionals have options. Here is what makes us different:✓ Real base pay — Competitive salary based on experience and license held✓ Paid Time Off — 1 week PTO to start, growing with tenure✓ Medical Insurance — Comprehensive health coverage for you✓ Sick Time — Dedicated sick time separate from your PTO✓ Dental & Vision — Comprehensive dental and vision coverage✓ Performance Bonus — Structured plan tied directly to your results✓ Supplemental Plans — Voluntary supplemental options available✓ Employee Referral — Earn rewards for bringing great talent in✓ Basic Life Insurance — Company-paid life insurance✓ Career Growth Path — CSR Agent Team Lead Manager Owner✓ 401(k) with Match — Invest in your retirement savings with us!✓ Training & Development — Ongoing sales, product, customer service & compliance training OUR CORE VALUES“The harder we work, the luckier we are.”️PROTECTSafety for our communitiesWe ensure the safety of our communities by offering robust insurance options for life’s many facets. Quality and comprehensiveness are the hallmarks of our coverage.HELPSwift, personalized supportOur agents are ready to assist with any insurance questions, providing swift and personalized support to guide clients through their options.PROMOTEInvesting in our workforceWe invest in the future of our workforce with career paths and training for aspiring agents, contributing to the growth of the insurance sector.BUILDTrust & transparencyOur client relationships are built on trust and transparency, with each interaction tailored to meet individual insurance needs.EDUCATE & GUIDEClarity & empowermentClarity and empowerment are the goals of our resources, aimed at helping clients make informed insurance decisions.PROVIDEAccessible solutionsWe deliver affordable and innovative insurance solutions made readily accessible through tools like our app, enhancing convenience for our clients.
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