Senior Marketing Manager, Financial Services

Owning the marketing strategy for the Financial Services segment in North America, the full-time remote Senior Marketing Manager will develop campaigns and events to drive qualified pipeline creation and influence customer journeys while collaborating with cross-functional teams. Key responsibilities Develop and execute marketing strategies aligned with pipeline and bookings targets for the Financial Services segment Lead the planning and execution of account-based marketing programs, industry events, and personalized campaigns Manage performance measurement, reporting on pipeline progression and conversion metrics while optimizing marketing investments Required qualifications 7-10+ years of B2B marketing experience, particularly in Financial Services within a technology or SaaS environment Proven success in developing strategies that generate pipeline and influence revenue in complex enterprise sales Strong understanding of account-based marketing principles and the enterprise buying cycle Experience in cross-functional leadership and stakeholder management Analytical mindset with a focus on measuring marketing performance across the funnel