Overview
Location: Remote (Startup/SaaS Environment)
Employment Type: Full-Time
Senior Marketing Manager (Email Marketing) with deep expertise in email marketing to join our growing team. This role is ideal for someone who thrives in a fast-paced startup environment, has SaaS marketing experience, and knows how to build, execute, and optimize high-performing campaigns that drive measurable results.
Responsibilities
- Own the email marketing strategy end-to-end, from ideation to execution.
- Build, deploy, and analyze email campaigns that engage leads, nurture prospects, and retain customers.
- Develop segmentation strategies and lifecycle marketing campaigns tailored to different customer journeys.
- Define and monitor KPIs, A/B testing, and reporting to optimize performance and increase ROI.
- Ensure all campaigns meet deliverability, compliance, and brand standards.
- Collaborate with Product, Sales, and Customer Success to align messaging with company growth goals.
- Stay up to date with best practices, tools, and trends in SaaS and email marketing.
Qualifications
- 5+ years of marketing experience, with a strong emphasis on email marketing.
- Proven ability to work independently and lead initiatives with minimal supervision.
- Hands-on experience with marketing automation platforms (HubSpot, Salesforce, Iterable, or similar).
- Strong background in SaaS marketing and experience in startup environments.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Exceptional communication skills and ability to collaborate across teams.
Bonus Skills
- Experience with customer lifecycle marketing and churn reduction strategies.
- Familiarity with CRM integrations and advanced personalization tactics.
Why Join Us?
- Be part of a high-growth SaaS company tackling exciting challenges.
- Work with a collaborative, remote-first team.
- Opportunity to own and shape a critical marketing function from the ground up.
- Competitive compensation and benefits.