Working remotely in a full-time capacity, the Senior Marketing Insights Analyst will manage marketing performance narratives, shape budget allocation strategies, and own revenue attribution practices to drive data-informed decisions within the marketing team. Key responsibilities Own the marketing performance narrative by delivering decision-ready insights to channel owners and marketing leadership regularly Shape marketing budget allocation through forecasting, scenario modeling, and benchmarking for planning purposes Maintain and evolve revenue attribution models while interpreting multi-touch and pipeline contribution data Required qualifications 8+ years of experience in marketing analytics or marketing operations, preferably in a B2B SaaS environment Hands-on experience with B2B attribution platforms, CRM, and marketing automation tools Solid SQL skills for data manipulation and analysis Deep understanding of marketing measurement methodologies, including multi-touch attribution and incrementality testing Strong stakeholder management skills, with the ability to present to diverse audiences
Senior Marketing Insights Analyst in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.