Senior Marketing Executive

Leading the global marketing strategy, the full-time Senior Marketing Executive will develop and scale a digital marketing engine, focusing on acquisition channels, lifecycle marketing, and brand positioning in a remote role available to candidates in California, Texas, Virginia, and Colorado. Key Responsibilities Define and execute a comprehensive digital marketing strategy across all channels to drive demand generation and customer retention Lead paid media strategies and manage external agency relationships to ensure budget efficiency and performance metrics are met Oversee the marketing technology stack and standardize operations workflows to ensure compliance with data privacy regulations Required Qualifications 10-15+ years of progressive marketing experience, including 5 years in a senior digital marketing or growth leadership role Deep expertise in paid search, paid social, organic SEO/AEO/GEO, and multi-touch attribution Advanced familiarity with CRM systems (Salesforce, HubSpot) and marketing automation platforms Exceptional financial literacy, including budget allocation and ROMI modeling Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or relevant digital certifications are a strong plus