Owning the analytical execution for paid media performance, the full-time Senior Marketing Analytics Manager will manage reporting, diagnostics, and recommendations to optimize media allocation and improve enrollment outcomes in a remote setting. Key responsibilities Oversee paid media performance analytics, including spend efficiency and conversion rates Build and maintain Power BI dashboards and SQL-based reporting assets to connect media spend with enrollment results Conduct deep-dive diagnostics across various paid media platforms to identify performance trends and issues Required qualifications 6+ years of experience in channel or digital marketing analytics 3+ years of hands-on paid media analytics experience Advanced SQL and Power BI skills for data extraction and dashboard development Experience validating media platform and internal funnel data Strong understanding of funnel analytics from impression to enrollment outcomes