Senior Marketing Analytics Lead

Career Category

Marketing

Job Description

Bone Access & DMAB Patient Experience Lead, Marketing Senior Manager

Bone Patient Experience & Access Marketing Team | Patient Access & Reimbursement (PAR) In this vital role, you will join Amgens Bone Patient Experience team, reporting to the Director of Bone Patient Experience and Access Marketing within Patient Access & Reimbursement (PAR). You will lead access marketing strategy, field enablement and fulfillment pathway optimization initiatives across the Bone portfolio, including owning the denosumab (DMAB), Prolia and Xgeva, patient and healthcare provider (HCP) solutions that improve the access experience. As a key member of the Patient Experience team, you will serve as a strategic access marketing partner to Brand, Sales, Market Access, and PAR Centers of Excellence (COEs). You will help shape the patient and provider access journey, anticipate barriers, and translate business priorities into strategies and solutions that leverage shared PAR capabilities to improve access and the patient experience. Access Marketing Strategy & Brand Leadership:

Lead access marketing strategy and tactical planning for DMAB, proactively identifying payer, competitive, and patient journey barriers. Partner with Brand and PAR teams to shape priorities and develop solutions that improve access, therapy initiation, and continuity of care. ·

Access Tools & Innovation:

Lead the development, evaluation, and optimization of access tools across the Bone portfolio, including the Bone Therapy Finder sites, coverage resources, and digital solutions that help our field teams and providers navigate access and reimbursement. ·

Field Enablement & Access Messaging:

Develop clear, compliant access messaging, educational resources, and field communications for Sales, Key Account Managers (KAMs), and Field Reimbursement Managers (FRMs). Support teams in navigating coverage changes, biosimilar competition, and evolving reimbursement dynamics. ·

Patient Support & Field Insights:

Partner with PAR capability teams to optimize field reporting, alerts, and insights from Amgen SupportPlus. Ensure field teams and patient support channels have consistent messaging and resources to address access questions and barriers. ·

Partner with Brand, Market Access, Sales, Analytics, and PAR COEs to define business needs, prioritize opportunities, and integrate shared capabilities into brand access strategies. Program Performance & Continuous Improvement:

Define success measures and evaluate the impact of access marketing programs and capabilities on the patient and provider journey. Leverage analytics, market research, and field insights to identify barriers, inform strategic recommendations, and continuously improve the access experience. ·

Marketing Leadership & Agency Management:

Lead the development and approval of access marketing materials in partnership with Legal, Regulatory, and Compliance teams. Manage agency partners, project budgets, and execution of key initiatives to deliver high-quality outcomes. Doctorate degree and 2 years of marketing and/or business experience, OR · Masters degree and 4 years of marketing and/or business experience, OR · Bachelors degree and 6 years of marketing and/or business experience, OR · Associates degree and 10 years of marketing and/or business experience, OR · High school diploma or GED and 12 years of marketing and/or business experience. 5+ years of experience in pharmaceutical, biotechnology, or healthcare marketing, market access, sales, or patient support. · S. payer landscape, coverage and reimbursement, and patient access challenges, ideally within medical benefit or specialty products. · Experience developing access marketing strategies, field resources, digital capabilities, or customer support programs. · Experience partnering with field sales, reimbursement teams, agencies, and external vendors. · Excellent communication, collaboration, and stakeholder management skills, with the ability to engage effectively across functions and leadership levels. · Ability to manage competing priorities, lead initiatives from strategy through execution, and deliver results in a dynamic environment. As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, well support your journey every step of the way. In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include: A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan Stock-based long-term incentives Flexible work models where possible. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. Application deadline Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position. As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. We provide reasonable accommodation to applicants and employees with disabilities, consistent with legal requirements.