About the RoleAs a Senior Marketing Analytics Analyst, you will identify and communicate business insights by analyzing customer, sales, promotional, digital, and/or competitive data. You will identify business questions, extract data through relational databases or cloud platforms, analyze and interpret the data and develop insights into stories to assist with business-critical decisions.
What You’ll Do
-
Review standard and advanced ad hoc analysis requests from all levels of business partners for customer, program, offer and/or channel needs
-
Consult with leadership partners to identify primary and secondary business analyses and KPIs required to support critical business decisions
-
Develop end-to-end project timelines for analysis deliveries
-
Identify and collect primary and secondary data variables to holistically answer business questions
-
Maintain a deep understanding of the structure and location of various data sources to be utilized
-
Independently pull and manipulate data to determine results and develop data visualizations into relevant conclusions
-
Identify and set up processes for data quality checks
-
Lead in the setup and data pull for analyzing various marketing programs, including A/B Testing
-
Review relevant data sets and analyses to develop detailed insights and implications for strategy and decisions
-
Organize insights, data and visualizations into comprehensive stories for distribution to leadership partners to support internal business decisions
-
Additional tasks may be assigned
What Skills You HaveRequired
-
Bachelor’s Degree in a quantitative field such as Statistics, Econometrics, Math, Research, or Behavioral Sciences
-
3+ years of analytics and insights experience, particularly customer
-
Advanced SQL and/or SAS skills
-
Modeling experience
-
Strong communication and presentation skills
-
Experience presenting complex data analyses
-
Experience with data visualization tools (i.e. Tableau, Data Studio)
-
Experience with Google Cloud Platform services and other big data technologies
Preferred
-
Master’s Degree or equivalent
-
Retail knowledge