Senior Marketing Analyst - Salesforce Data Cloud & Audience Strategy

Senior Marketing Analyst - Salesforce Data Cloud & Audience StrategyWe are seeking a Senior Marketing Analyst with deep expertise in Salesforce Data Cloud and advanced SQL skills to join our Marketing Analytics team within Business Messaging Marketing. This role is critical to building and scaling our audience segmentation capabilities, enabling data-driven marketing campaigns that reach millions of customers. The ideal candidate will be hands-on in building audience signals, creating complex segments in Salesforce Data Cloud, and partnering with data engineers to develop robust data pipelines for marketing reporting and insights.Key ResponsibilitiesBuild and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to SFMCPartner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systemsDevelop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIsPull, clean, and analyze large datasets (millions of records) to deliver audience strategy, segmentation, and revenue opportunity sizingEnsure data quality and troubleshoot data discrepancies across audience and reporting systemsTranslate business requirements into technical audience definitions and partner with campaign managers on complex buildsQualificationsRequired Qualifications7+ years of experience in marketing analytics, data engineering, data science, or a related analytics roleExpert-level SQL skills: complex queries, CTEs, window functions, query optimization, and working with large datasets (millions of records)Hands-on experience with Salesforce Data Cloud (or similar CDPs) including segment creation, Calculated Insights, and activation workflowsExperience building audience signals and audience segments for marketing campaignsProven experience partnering with Data Engineers to build and maintain data pipelinesStrong experience with report automation: scheduled reports, automated data refreshes, and self-service dashboardsProficiency in data visualization tools such as Tableau, Hive, or similarAdvanced Google Sheets/Excel skillsBasic Python skills for automation and API utilizationExcellent communication skills with the ability to translate technical concepts for non-technical stakeholdersPreferred QualificationsExperience with Salesforce Marketing Cloud (SFMC) and marketing automation workflowsFamiliarity with CRM data structures and account-level data modelsBackground in B2B marketing analytics