Senior Market Research Analyst – Quantitative Research, Consumer Insights & Competitive Analysis

Job Title: Senior Market Research Analyst – Quantitative Research, Consumer Insights & Competitive Analysis

Job Location: Glen Allen, VA (Hybrid – Tuesday, Wednesday, Thursday onsite; Monday and Friday remote)

Employment Type: 6-Month Contract-to-Hire

Contract Duration: December 7, 2026 – May 31, 2027 (estimated)

Pay Range: $40–$71/hr W2, depending on experience

Potential Conversion Salary: $82,600–$148,700 annually, depending on experience and business needs

Work Authorization: U.S. Citizens and Green Card holders

Interview Process: Two rounds – Initial screening followed by an interview with the hiring manager and team

Position Overview

Our client, a leading regional financial institution in Glen Allen, Virginia, is seeking an experienced Senior Market Research Analyst to support market intelligence, consumer insights, competitive analysis, and strategic business decision-making.

This position focuses on gathering, analyzing, and interpreting quantitative market research, customer behavior, economic data, and industry trends to develop actionable insights that inform marketing strategies, product development, and business planning.

The ideal candidate is a strong analytical thinker with exceptional written communication skills who can transform complex data into clear, compelling research reports and business recommendations.

We're looking for someone who doesn't just analyze data but can tell the story behind the numbers, connecting market trends, customer behaviors, and competitive insights to meaningful business outcomes.

Experience in banking or financial services is strongly preferred.

Key Responsibilities

• Conduct quantitative market research to identify emerging trends, consumer behaviors, competitive dynamics, and business opportunities.
• Gather, analyze, and interpret secondary research data from government publications, industry reports, economic databases, and other credible sources.
• Monitor market conditions, economic indicators, industry developments, and competitive activity to support business planning.
• Research competitor products, pricing strategies, marketing approaches, customer segments, and market positioning.
• Analyze consumer purchasing behaviors, brand perceptions, customer loyalty, and price sensitivity across market segments.
• Evaluate marketplace trends and customer insights to inform marketing initiatives, product strategies, and potential product launches.
• Analyze complex quantitative and economic data to identify meaningful patterns, relationships, and business implications.
• Develop comprehensive written research reports that synthesize data, findings, insights, and actionable recommendations.
• Translate technical research findings into clear, concise, plain-language business narratives for internal stakeholders.
• Present research findings and recommendations to business partners, marketing teams, product stakeholders, and leadership.
• Collaborate with cross-functional teams to understand research objectives, business questions, and information needs.
• Identify opportunities to improve research methodologies, data collection, analysis, and reporting processes.
• Support ongoing market intelligence initiatives and strategic research projects.

Required Qualifications

• Strong professional experience in market research, quantitative analysis, consumer insights, competitive intelligence, or a closely related field.
• Demonstrated ability to gather, analyze, interpret, and synthesize complex market, consumer, industry, and economic-related data.
• Hands-on experience conducting secondary research using government, industry, and external market data sources.
• Strong quantitative analytical skills and the ability to identify meaningful trends, patterns, and business implications.
• Exceptional written communication and research reporting skills, including the ability to explain complex findings in clear, plain language.
• Demonstrated experience developing professional research reports that communicate findings, insights, and business recommendations.
• Strong storytelling skills, with the ability to connect data and research findings to customer behavior, market opportunities, and strategic decisions.
• Experience analyzing competitive markets, customer segments, industry trends, or consumer behavior.
• Strong critical-thinking, problem-solving, organizational, and analytical abilities.
• Ability to independently manage research assignments, synthesize information from multiple sources, and meet deadlines.
• Strong communication and stakeholder collaboration skills.
• Ability to work onsite in Glen Allen, VA, Tuesday through Thursday each week.
• Must be a U.S. Citizen or Green Card holder.

Preferred Qualifications

• Previous experience in banking, financial services, or financial industry market research.
• Bachelor's degree in Economics, Psychology, Sociology, Market Research, Business, or a related discipline.
• Experience analyzing economic indicators, consumer financial behavior, or financial services market trends.
• Background in quantitative consumer research, customer segmentation, and market intelligence.
• Experience evaluating competitor pricing, product offerings, customer perceptions, and market positioning.
• Strong understanding of research methodologies, secondary data analysis, and quantitative interpretation.
• Experience developing executive-level research reports, strategic presentations, and business recommendations.
• Familiarity with research supporting marketing strategy, product development, or customer experience initiatives.
• Experience communicating research insights to both technical and nontechnical stakeholders.

Why This Opportunity?

• Join a respected regional financial institution supporting strategic market research and business decision-making.
• Analyze consumer behavior, economic trends, competitive intelligence, and evolving financial services markets.
• Make a meaningful impact by transforming complex research findings into actionable business insights.
• Collaborate with marketing, product, strategy, and business stakeholders.
• Enjoy a hybrid work schedule with two remote days per week.
• Competitive contract compensation of $40–$71/hr W2.
• Potential conversion to a permanent position, with an anticipated salary range of $82,600–$148,700 annually, based on performance and business needs.
• Opportunity for long-term career growth within a collaborative, customer-focused organization.

About Seneca Resources

Seneca Resources is a client-focused provider of Information Technology consulting services and workforce solutions for government and commercial organizations across the United States.

Our success is driven by a strong corporate culture that values collaboration, professional growth, and career development. We offer engaging work, competitive compensation, ongoing training, and opportunities for advancement.

Seneca Resources is an Equal Opportunity Employer committed to fostering a diverse and inclusive workplace.