Leading the paid media team, the full-time Senior Managing Director, Marketing will establish and scale customer acquisition strategies while managing a budget exceeding $13 million to achieve organizational goals in advocacy, branding, and fundraising in a virtual environment. Key responsibilities: Develop, execute, and analyze paid media and performance marketing programs across various channels, driving donor acquisition and retention Direct planning and reporting on paid advertising performance, including the development of attribution models to assess advertising effectiveness Set strategic vision for multi-year supporter growth and retention strategies, while managing budget planning for digital, TV, and audio programs Required qualifications: Bachelor's degree in business, marketing, or a related field; MBA preferred Minimum of ten years of experience in digital marketing and media acquisition Management experience with leadership responsibilities in strategy development and execution Experience working with third-party advertising and analytics partners Proven ability to manage large budgets and achieve fiscal accountability
Senior Managing Director, Marketing in workfromhome at Unknown Company
This position is listed as full time and onsite.