- Develop retail-specific, customer-centered strategies and resources supporting Pfizer’s Primary Care Portfolio, including vaccines, antivirals, at-home testing kits, and migraine
- Identify unmet needs and develop educational resources for the Retail Channel to improve patient wellness and prevention
- Collaborate with US brand teams, pharmacy account teams, retail customers, advertising agencies, and cross-functional stakeholders
- Develop and implement retail-specific strategies and tactics across Pfizer’s Primary Care portfolio
- Lead development of personal and non-personal/digital assets for branded and unbranded campaigns and messaging
- Identify gaps, direct agencies, and obtain approvals for resources aligned with brand and retail strategies
- Develop and deploy communications to Customer Facing Colleagues and Retail Pharmacy customers
- Participate in external customer meetings
- Maintain a promotional calendar with Retail segment brand leads
- Develop summary briefs to initiate projects via Workfront/GCMA
- Lead or support congress planning, booths, and tactics for retail
- Support Field Force engagement, resource deployment, and POA efforts
- Optimize program messaging and drive cohesion across brand tactics and touchpoints
- Report to the Sr. Director Portfolio Strategy Lead
Requirements
- Bachelor’s degree with at least 6+ years of experience
- Minimum 7+ years of experience in pharmaceutical marketing, pharmaceutical sales, or healthcare-related marketing or operations within the retail segment
- Solid understanding of the US pharmaceutical environment and Regulatory, Legal, and Compliance guidelines
- Excellent oral and written communication and presentation skills
- Strong analytical and planning skills; ability to multitask under pressure
- Proven ability to operate in a fast-paced, high-energy environment
- Demonstrated creativity and innovative idea development
- Enthusiasm and self-motivation
- Familiarity with the US retail pharmacy market landscape and identifying unmet needs for pharmacists and consumers/patients
- Vaccines or antiviral market experience strongly preferred
- Strong project management skills
- Experience working effectively with external stakeholders
- Ability to anticipate, identify, raise, solve, and prevent issues
- Ability to influence and collaborate with peers, develop and coach others, and oversee and guide colleagues’ work
- Some domestic travel may be required
- Must be authorized to be employed in the U.S. by any employer
- Permanent work authorization in the United States required
- U.S. work visa sponsorship is not available now or in the future
Core Competencies
Demonstrates expertise in developing retail-specific strategies and resources for pharmaceutical products, with a strong focus on customer engagement and collaboration with cross-functional teams. Proven ability to navigate the US pharmaceutical environment while ensuring compliance with regulatory guidelines.
Highest-signal resume keywords
- Pharmaceutical Marketing Experience
- Project Management Skills
- US Retail Pharmacy Market Familiarity
- Regulatory Compliance Knowledge
- Analytical and Planning Skills
ATS Optimization Keywords
Hard Skills
- Pharmaceutical Marketing
- Project Management
- Regulatory Compliance
- Analytical Skills
- Strategic Planning
- Creative Development
- Campaign Development
- Customer Engagement
- Market Analysis
- Communication Skills
Soft Skills
- Collaboration
- Influencing Skills
- Creativity
- Self-Motivation
- Multitasking
Industry Keywords
- Pharmaceutical Environment
- Retail Segment
- Vaccines
- Antivirals
- Patient Wellness
- Customer-Facing Communications
- Stakeholder Engagement
- Promotional Calendar
- Congress Planning
- Field Force Engagement
Tools & Technologies
- Workfront
- GCMA