Senior Manager, CommunicationsThe Senior Manager, Communications is responsible for leading all store-facing communications to ensure clear, consistent execution across all retail locations. This role drives alignment between corporate and the field, simplifies how information flows to stores, and ensures initiatives are communicated in a way that is easy to understand and execute.This leader oversees the development, delivery, and governance of store communications, ensuring consistency, clarity, and alignment with company priorities.
The role requires strong communication skills, the ability to operate in a fast-paced environment, and the ability to collaborate cross-divisionally on company-wide initiatives.Store Communications & Field AlignmentOwn the strategy, development, and execution of all store communications (Weekly Planner, operational updates, and field directives)Ensure communications are clear, actionable, and aligned to company prioritiesMaintain the SharePoint site for store teams, housing all reference materials, communications, and signing resourcesEstablish and enforce communication standards, cadence, and approval processesServe as the primary bridge between corporate teams and store operations to drive alignment and executionCollaborate cross-divisionally to support company-wide initiatives and ensure consistent messagingPartner with cross-functional teams to translate initiatives into simple, executable direction for storesContinuously evaluate and improve communication effectiveness and store adoptionTraining & DevelopmentDevelop field training materials and reference guides to support store executionLead training sessions with field leaders to ensure understanding and adoption of key initiativesPartner with Operations and HR to align training content with company priorities and processesOperational ExcellenceMonitor store execution through feedback loops, field input, and performance insightsIdentify gaps in execution and partner with field leadership to drive improvementsSupport operational rollouts, ensuring clear communication and adoption in storesCollaborate with HR, Operations, and other partners to support training and process improvementsQualificationsBachelor's degree in Business or related field, or equivalent experience5–7+ years of experience in retail operations, communications, or related fieldExperience leading centralized communications or field-facing initiatives preferredStrong communication skills with the ability to simplify complex information into clear directionAbility to work quickly and effectively in a fast-paced environmentCreative thinker with strong attention to detailExperience with design tools and layout development, including Adobe Photoshop and PowerPointFamiliarity with printed and digital communications formatsProven leadership and team development experienceKey CompetenciesClear and effective communicationCross-functional and cross-divisional collaborationCreativity and problem-solvingOperational execution and follow-throughProcess improvementChange management