Senior Manager Solution Marketing (LSP)

• As Senior Manager, Solution Marketing, you’ll be the bridge between LSP44’s product and its go-to-market motion, translating complex logistics operations and AI agent capabilities into messaging, content, and sales tools that help our NORAM and EMEA sales teams win
• This is a hands‑on, builder role
• You will personally create the messaging frameworks, sales assets, and campaign narratives that move deals forward
• You’ll partner closely with Product, Sales, and Head of Marketing to understand how LSP44’s agents solve real operational pain (ex
• Carrier procurement, rate & quote, dispatch, exception recovery, carrier onboarding, freight audit) and turn that understanding into positioning and content that resonates with distinct buyer segments across the LSP landscape
• This role blends the craft of solution marketing of translating product into value, defining ICPs, building messaging that fuels content and campaigns, with the practical, day‑to‑day needs of a global sales team: battlecards, decks, one‑pagers, and talk tracks
• There’s less emphasis here on traditional product marketing motions like competitive analysis and win/loss, and more on getting the field equipped and the market speaking our language
• We’re hiring at the Senior Manager level, and for an exceptional candidate we’d consider leveling this role to Director
• At either level, this is an individual contributor role; we need someone who wants to build and execute personally, not manage a team on day one
• You’ll be creating messaging and campaigns for logistics service providers across the full spectrum of the industry, each with distinct operational models, buying triggers, and language:
• Non-Asset 3PLs & Freight Brokers: Managing carrier networks at scale, competing on speed and visibility without owning the assets
• 4PLs & Lead Logistics Providers: Orchestrating multi-modal, multi-carrier, multi-region supply chains on behalf of enterprise shippers
• NVOCCs & Freight Forwarders: Navigating complex ocean, air, and customs workflows where exception management defines service quality
• LTL Consolidators & Regional Carriers: Competing on reliability and transparency, under growing pressure to modernize
• Managed Transportation Providers: Running shipper TMS environments and carrier relationships as an outsourced operating layer
• Translate LSP44’s AI agent capabilities into clear, differentiated messaging that speaks the language of logistics operators, not generic AI hype
• Develop positioning and messaging frameworks for LSP44’s platform by connecting product capabilities to the operational and financial outcomes LSPs care about
• Identify and refine ICPs across LSP subsegments (3PLs, 4PLs, freight forwarders, LTL, managed transportation) and tailor messaging to what resonates with each
• Partner with Product to stay fluent in the roadmap and turn new agent capabilities into market-ready narratives quickly
• Develop and maintain the core sales toolkit for NORAM and EMEA teams: pitch decks, one‑pagers, case studies, value narratives, and objection‑handling guides
• Design and deliver enablement sessions and talk tracks so reps can confidently articulate LSP44’s value across ICP segments
• Serve as a hands‑on resource for sales, building custom assets for strategic deals, not just handing off templates
• Gather ongoing feedback from sales in both regions and iterate on assets and messaging quickly
• Translate messaging frameworks into content and campaign assets: web copy, blog posts, email nurture, webinar narratives, and event materials
• Partner with demand generation to ensure campaigns are built around ICP‑specific pain points and value propositions
• Support the launch of new agent capabilities with go‑to‑market content and campaign narratives
• Serve as a marketing point of contact for sales across NORAM and EMEA, ensuring messaging and assets account for regional nuances
• Partner with Product, Sales, and Customer Success to bring market and field feedback back into messaging and content

A true builder; comfortable being the primary creator of assets and content, not just directing othersExperience identifying and marketing to multiple ICPs/subsegments, and tailoring campaigns accordinglyDemonstrated ability to translate complex, technical products, (bonus for AI/ML or automation), into messaging that lands with both operators and executivesComfortable working across NORAM and EMEA time zones and sales cultures6+ years in product marketing, solution marketing, or a closely related role, ideally in logistics, supply chain, or freight techHands‑on experience building sales enablement assets (decks, battlecards, one‑pagers) and running enablement sessions for a global sales teamFamiliarity with logistics/supply chain vocabulary (freight brokerage, 3PL/4PL operations, carrier management, TMS, EDI, freight audit)Experience marketing AI or automation productsExperience at a high‑growth or newly spun‑out company

This role is based in our Chicago, IL office on a hybrid basis.

We’re looking for someone who wants to be in the room with Sales and Product regularly; collaborating in person accelerates the kind of cross‑functional work this role requires