Senior Manager, Retention Marketing

Responsibilities

• Lead the strategy and development of customer email and mobile marketing programs
• Develop calendar-driven marketing (email/text/push) programs to guide incremental activity and revenue
• Drive creative best practices utilizing quantitative and qualitative research
• Utilize customer behavior data and analytics to improve strategic plans
• Manage financial goals and budgets

Requirements

• Bachelor Degree in Marketing, Communications, or related field
• 7+ years of consumer direct marketing experience
• Experience with marketing through multiple channels; email, website, catalog and direct mail
• 3+ years' experience managing staff coupled with proven record of ability to develop team
• Strong creative, customer segmentation and analytical experience/background

Certifications & Qualifications

• Bachelor Degree in Marketing
• Bachelor Degree in Communications