Senior Manager, Product Marketing

• Lead cross-functional discussions to influence stakeholders and align product marketing strategies with business objectives


• Conduct market research and analyze data to inform product roadmap decisions, positioning, and segmentation


• Develop and oversee marketing plans and communicate product value propositions


• Collaborate with internal teams to design and deliver product training and demonstrations


• Monitor key performance indicators to evaluate marketing effectiveness and recommend improvements


• Manage product lifecycle activities, including new product introductions and enhancements


• Provide clear, data-driven presentations to support decision-making and drive WatchFree+ product adoption and engagement


• Oversee VIZIO's WatchFree+ product positioning and strategy


• Collaborate across functions to support product roadmap decisions and go-to-market execution

Requirements

• Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field; or 6 years' experience in Marketing, Business Administration, or related field


• Expertise in market research methodologies


• Ability to analyze and report on market data for strategic decisions


• Strong stakeholder engagement and management skills


• Experience building and maintaining partnerships across business units


• Experience leading product marketing initiatives


• Experience with product lifecycle management and market segmentation


• Proficiency in developing and executing marketing communications and materials aligned with key performance indicators


• Excellent communication skills to influence leadership and present clear, data-driven narratives

Core Competencies

Demonstrates expertise in market research methodologies and product lifecycle management, with a strong ability to analyze market data for strategic decision-making. Proven track record in developing marketing communications and managing stakeholder engagement to drive product adoption and engagement.

Highest-signal resume keywords

• Market Research Methodologies


• Product Lifecycle Management


• Stakeholder Engagement


• Marketing Communications Development


• Data Analysis and Reporting

ATS Optimization Keywords

Hard Skills

• Market Research


• Data Analysis


• Product Marketing


• Market Segmentation


• Product Positioning


• Performance Indicator Monitoring


• Marketing Plan Development


• Product Training Delivery


• Product Roadmap Execution


• New Product Introduction

Soft Skills

• Communication Skills


• Stakeholder Management


• Collaboration


• Influencing Skills


• Partnership Building

Certifications & Qualifications

• Bachelor's Degree in Marketing


• Bachelor's Degree in Business Administration

Industry Keywords

• Product Marketing Strategy


• Market Analysis


• Cross-Functional Collaboration


• Business Objectives Alignment


• Key Performance Indicators