Driving personalization strategy and execution, the full-time Senior Manager Personalization Strategy will manage high-impact initiatives, collaborate across teams, and support research and content standards to enhance customer engagement and satisfaction. Key responsibilities Manage execution of high-priority personalization initiatives across multiple lines of business Support research on personalization trends and synthesize insights into actionable recommendations Coordinate cross-functional efforts to ensure alignment and delivery of key programs Required qualifications 6-9 years of experience in digital strategy, personalization, product, analytics, or consulting Experience working on cross-functional initiatives in matrixed organizations Strong analytical mindset with experience in experimentation and performance measurement Familiarity with content strategy and personalization across digital channels Ability to translate strategic direction into structured execution plans