Leading the enterprise UPLIZNA omnichannel strategy, the full-time Senior Manager, Omnichannel Marketing will establish an audience-first engagement framework and collaborate with brand teams to create coordinated experiences for healthcare professionals and patients in a remote setting. Key Responsibilities: Develop and implement an audience-first engagement framework for UPLIZNA, focusing on coordinated HCP and patient experiences Identify and scale innovative omnichannel capabilities and test-and-learn opportunities to enhance customer engagement Collaborate with cross-functional teams to ensure effective decision-making and measurement across various customer engagement channels Required Qualifications: Doctorate degree with 2 years of relevant experience, or a Master's degree with 4 years, or a Bachelor's degree with 6 years, or an Associate's degree with 10 years, or a high school diploma/GED with 12 years of experience in marketing or related fields Experience in omnichannel engagement, HCP marketing, or customer engagement within regulated industries Proficiency in translating audience strategies and customer signals into actionable marketing requirements Familiarity with CRM and decisioning platforms such as Salesforce and Veeva Strong ability to connect business strategies with audience segmentation and marketing execution
Senior Manager, Omnichannel Marketing in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.