Senior Manager of Paid Marketing

Owning the paid media strategy for Zillow's Agent software and advertising products, the full-time Senior Manager of Paid Marketing will manage an eight-figure annual budget, lead a team of media strategists, and collaborate with cross-functional teams to drive high-performing media campaigns in a remote work environment. Key responsibilities Develop and execute the annual media plan for the agent portfolio, including objectives and performance indicators Establish and maintain the measurement foundation for Agent Media, ensuring accurate tracking and attribution across channels Lead and mentor a team of media planners, setting strategic priorities and performance benchmarks Required qualifications Minimum of 8 years of B2B marketing experience, including at least 6 years in Paid Marketing At least 3 years of people management experience with strong leadership skills Experience with CRM tools like Salesforce or HubSpot Proficiency in using AI for data querying and reporting from data lakes such as Databricks Bachelor's degree in marketing, business, economics, analytics, or a related field; a Master's degree is a plus