Leading a team of digital optimization specialists, the full-time remote Senior Manager of Conversion Rate Optimization (CRO) will oversee the execution of a high-impact testing roadmap, manage the Optimizely experimentation environment, and drive full-funnel revenue growth through innovative strategies and AI integration. Key responsibilities Lead and mentor a team of CRO specialists, fostering a culture of experimentation and AI-driven methodologies Own the Optimizely platform to develop and scale A/B testing across the corporate website and e-commerce storefront Design and implement multi-touch nurture sequences and abandoned cart recovery programs to enhance conversion rates and revenue growth Required qualifications 8+ years of experience in digital marketing with at least 3+ years in CRO management Proven experience in scaling B2B e-commerce engines, preferably with Adobe Commerce Hands-on expertise with Optimizely and proficiency in web analytics tools like Google Analytics 4 Strong experience with data visualization tools such as Power BI and Data Studio Familiarity with marketing automation (Marketo) and CRM (Salesforce) integration for tracking conversion efficiency