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About the team
The Senior Manager, Marketing Technology leads the MarTech engineering team responsible for designing, building, integrating, and operating technology that enables modern marketing and demand-generation workflows.
Description
This leader owns the technical execution of a portfolio of marketing applications, shared services, integrations, automation, and data-enabled capabilities. The role sits at the intersection of marketing, product, data, and engineering and is responsible for translating business problems into scalable technical solutions rather than simply administering individual marketing platforms.
The Senior Manager leads both people and technology: establishing engineering practices, guiding solution architecture, developing technical talent, managing the application roadmap, and ensuring the team's products are secure, reliable, interoperable, measurable, and maintainable.
Responsibilities
Technology Leadership & Strategy
* Lead the MarTech engineering function and establish the technical strategy for internally developed marketing applications, integrations, automation, and shared services.
* Translate marketing and demand-generation requirements into scalable application, data, integration, and workflow architectures.
* Partner with business and technology leaders to determine when capabilities should be built, integrated, extended, automated, or retired.
* Drive a modular architecture that enables common capabilities and data to be reused across applications rather than repeatedly implemented within individual tools.
* Establish technical standards for application development, APIs, integrations, data models, identity and access, observability, release management, and documentation.
* Maintain a pragmatic technical roadmap balancing business value, platform sustainability, technical debt, security, and engineering capacity.
Application & Platform Ownership
* Provide technical leadership for marketing applications and operational platforms supporting demand planning, campaign execution, program and event management, customer engagement, nominations,
About the team
The Senior Manager, Marketing Technology leads the MarTech engineering team responsible for designing, building, integrating, and operating technology that enables modern marketing and demand-generation workflows.
Description
This leader owns the technical execution of a portfolio of marketing applications, shared services, integrations, automation, and data-enabled capabilities. The role sits at the intersection of marketing, product, data, and engineering and is responsible for translating business problems into scalable technical solutions rather than simply administering individual marketing platforms.
The Senior Manager leads both people and technology: establishing engineering practices, guiding solution architecture, developing technical talent, managing the application roadmap, and ensuring the team's products are secure, reliable, interoperable, measurable, and maintainable.
Responsibilities
Technology Leadership & Strategy
* Lead the MarTech engineering function and establish the technical strategy for internally developed marketing applications, integrations, automation, and shared services.
* Translate marketing and demand-generation requirements into scalable application, data, integration, and workflow architectures.
* Partner with business and technology leaders to determine when capabilities should be built, integrated, extended, automated, or retired.
* Drive a modular architecture that enables common capabilities and data to be reused across applications rather than repeatedly implemented within individual tools.
* Establish technical standards for application development, APIs, integrations, data models, identity and access, observability, release management, and documentation.
* Maintain a pragmatic technical roadmap balancing business value, platform sustainability, technical debt, security, and engineering capacity.
Application & Platform Ownership
* Provide technical leadership for marketing applications and operational platforms supporting demand planning, campaign execution, program and event management, customer engagement, nominations,
Senior Manager, Marketing Technology in remote at Unknown Company
This position is listed as full time and onsite.