To optimize marketing performance and inform strategic decision-making, the full-time Senior Manager, Marketing Measurement Analytics will deliver insights through analytics initiatives such as marketing mix modeling, attribution, and ROI analysis, while working in a hybrid environment with the option for remote work. Key responsibilities Partner with external vendors and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights Translate complex analytical findings into clear narratives and strategic recommendations for senior leadership Design and apply causal inference methodologies to isolate incremental impact and inform decision-making Required qualifications Bachelor's degree in Business, Analytics, Statistics, or related field; advanced degree a plus At least 5 years of experience in advanced analytics preferred Robust understanding of causal inference methodologies Hands-on knowledge of running incrementality studies Strong familiarity with Marketing Mix Modeling validation techniques