Senior Manager, Marketing Analytics

Leading the charge in data-driven decision-making, the full-time Senior Manager, Marketing Analytics will oversee acquisition performance reporting, measurement frameworks, and advanced attribution models while working remotely to enhance marketing effectiveness across lending brands. Key responsibilities Own acquisition performance analytics, identifying growth opportunities and recommending actions to improve conversion and ROI Develop and maintain marketing measurement frameworks and ensure accurate data collection and reporting Build advanced measurement methodologies, including Marketing Mix Modeling and Multi-Touch Attribution, to evaluate marketing effectiveness Required qualifications Bachelor's degree in a quantitative field; Master's degree preferred 7+ years of experience in marketing analytics or performance measurement, preferably in financial services or customer acquisition-driven businesses Advanced expertise with web analytics and marketing technology platforms such as Google Analytics and A/B testing tools Expert-level SQL skills with experience in data visualization and business intelligence tools Demonstrated experience in developing advanced attribution methodologies and designing A/B tests