To support a growing e-commerce team, the full-time Senior Manager, Marketing Analytics will own analytics across the marketing funnel, leading efforts in MMM, MTA, and incrementality testing while transitioning the analytics infrastructure to a more modern platform in a remote environment. Key Responsibilities Own MMM, MTA, and incrementality testing across the marketing funnel Build and maintain executive dashboards and translate complex data into actionable insights Evaluate and select the next BI/analytics platform, leading the transition and ensuring data quality and governance Required Qualifications 7+ years in analytics, marketing analytics, or a related quantitative field Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or related field Deep expertise in subscription and DTC unit economics, including CAC, ROAS, CPA, churn, LTV, and AOV Hands-on experience with MMM, MTA, and incrementality testing, including statistical modeling skills Expert SQL and strong Python skills for transformation, automation, and modeling
Senior Manager, Marketing Analytics in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.