Senior Manager, Lifecycle Marketing

Senior Manager, Lifecycle Marketing

Direct Hire | Englewood, CO

Lakeshore Talent is partnering with a dynamic, consumer-focused organization to hire a Senior Manager, Lifecycle Marketing for a newly evolving and highly visible marketing team. This is an exciting opportunity for a strategic yet hands‑on lifecycle marketing leader who enjoys building processes, improving customer engagement strategies, and helping shape the future of a growing marketing function.

This role will lead lifecycle marketing strategy and execution across the full customer journey — from acquisition and onboarding through engagement, retention, loyalty, and win‑back initiatives. The ideal candidate is highly analytical, execution‑oriented, collaborative, and comfortable navigating change within a fast‑paced environment.

Compensation & Schedule

• Salary: $120,000–$130,000 base salary
• Bonus: 10% annual bonus opportunity
• Hybrid schedule: In‑office Tuesday–Thursday | Remote Monday & Friday
• Full‑time, direct hire opportunity

What You’ll Do

• Lead lifecycle marketing strategy across acquisition, onboarding, engagement, retention, loyalty, referral, and win‑back programs
• Build and optimize customer journeys across email, SMS, push notifications, and in‑app messaging
• Improve customer engagement, retention, and lifetime value through data‑driven marketing initiatives
• Develop scalable lifecycle marketing processes, reporting structures, KPIs, and operational best practices
• Partner cross‑functionally with Product, Analytics, Data Engineering, Brand, and Operations teams
• Analyze campaign and customer performance data to identify trends, optimization opportunities, and actionable business insights
• Enhance CRM automation, segmentation, personalization, and behavioral targeting strategies
• Manage campaign calendars, testing strategies, and communication governance across owned channels
• Support broader business initiatives including new location launches, product rollouts, and engagement campaigns
• Present recommendations, reporting, and lifecycle insights to senior leadership
• Mentor and support a direct report while helping scale lifecycle marketing capabilities

Early Priorities

Within the first 90 days, this individual will:

• Assess current lifecycle programs, reporting, tools, and operational workflows
• Improve KPI visibility, reporting capabilities, and dashboarding
• Identify opportunities to optimize customer journeys, automation, segmentation, and campaign performance
• Evaluate CRM infrastructure and recommend enhancements
• Help define future‑state lifecycle marketing strategy and operational improvements

Qualifications

Required Experience

• 7+ years of experience in lifecycle marketing, CRM, retention marketing, or growth marketing
• Strong hands‑on experience with lifecycle campaign execution and customer journey orchestration
• Experience with HubSpot is required
• Experience working with POS systems; PAC experience strongly preferred
• Strong background in reporting, KPI development, campaign analysis, and lifecycle performance measurement
• Experience partnering with Analytics and/or Data Engineering teams to improve reporting infrastructure
• Experience building or improving lifecycle marketing processes and operational structure
• Expertise in segmentation, personalization, automation, and behavioral targeting strategies
• Experience managing campaigns across email, SMS, push notifications, and in‑app messaging
• Strong communication skills and executive presence

Preferred Background

• Experience within fitness, membership, subscription, retail, hospitality, or multi‑location consumer businesses
• Experience supporting location‑based or regional marketing strategies
• Experience scaling lifecycle marketing functions within growing organizations
• Familiarity with CDPs and lifecycle measurement frameworks
• Strong A/B testing and experimentation background

Ideal Candidate Profile

• Strategic thinker with a strong execution mindset
• Analytical, data‑driven, and naturally curious
• Comfortable building structure within evolving environments
• Independent, proactive, and solutions‑oriented
• Adaptable and comfortable navigating ambiguity and organizational change
• Collaborative communicator who can translate data into actionable recommendations

Benefits

This organization offers a competitive benefits package including:

• Medical, dental, and vision coverage
• 401(k) options
• Paid parental leave
• Flexible vacation plan
• Paid holidays
• Complimentary membership/perks program
• Additional employee wellness benefits

Work Environment

This position operates in both office and active business environments. Candidates should be comfortable working in a collaborative, open‑concept setting with moderate ambient noise.