Senior Manager, Lifecycle Marketing

Managing lifecycle marketing programs for a portfolio of clients, the full-time Senior Manager, Lifecycle Marketing will develop, launch, and optimize strategies across email, SMS, and other channels to enhance customer engagement and retention in a remote setting. Key responsibilities Overseeing the execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation Designing and optimizing lifecycle marketing programs across various channels, ensuring best practices in deliverability and compliance Developing testing plans and monitoring campaign performance to identify optimization opportunities and present insights to clients Required qualifications 4+ years of experience in lifecycle marketing, CRM, or email marketing using platforms like SFMC, Klaviyo, or Hubspot Proven experience in executing and optimizing lifecycle marketing programs across multiple customer journey stages Strong understanding of customer segmentation, personalization, and retention strategies Experience with web analytics tools and setting up UTM tracking Ability to manage client relationships and present campaign performance effectively