Senior Manager, Lifecycle Marketing (Fully Remote)

• Own owner lifecycle marketing end-to-end, including every scheduled and triggered message from first inquiry through onboarding and beyond.
• Audit current communications, build segment-specific journeys for Core, Plus, and Pro owners, and expand channels beyond email and SMS.

Platform & Analytics:

• Lead the migration of owner communications to Customer.io and establish build standards and governance to prevent fragmentation.
• Drive core metrics through real-time segmentation, behavioral triggers, and hypothesis-driven A/B tests.

Cross-Functional Partnership:

• Partner with sales, product, onboarding, support, and analytics to translate complex operational updates into clear owner communications.
• Balance lifecycle’s contribution to qualified lead conversion with 180-day owner retention across all owner segments.

Evolve

Evolve is a vacation rental platform on a mission to make vacation rental easy for everyone. With a high-performing, customer-obsessed team, the company fosters a culture of curiosity, communication, and accountability.